© Opening the Book Ltd Successful promotions: the psychology of persuading people to pick up a book.

Slides:

Advertisements

Similar presentations

© Opening the Book Ltd Reading groups in the UK Rachel Van Riel

Advertisements

A business will use promotional activities to communicate the benefits of their products to their targeted customers.

Six Book Challenge in association with Costa. What is the Six Book Challenge? A proven way of engaging and motivating adults to improve their literacy.

Daisy Newbold-Harrop I am standing as a candidate for the Bristol Youth Select Committee because… As an aspiring politician, I believe I can bring an inspired.

Reading Rules! Ashford Oaks Primary School Donna Frith.

LITERACY (sorry) ENGLISH St Laurence’s 30 th September 2014.

What is text? Text is any piece of writing, something that has been written down.

Organizer September, 2014 Karachi Expo Center.

Making Connections: Better Beginnings, Partnerships and Collaborations.

Good literacy practices observed during inspection Mary Gilbride 21 November 2014.

Altona Meadows Library and Learning Centre Photo of front – community learning hub.

FACT There are 46% of Australians who don’t have the literacy skills to meet the most basic demands of everyday life and work. ►Adult Literacy and Life.

Activities Unlimited Improving access to leisure and short breaks for disabled children in Suffolk, UK through a market shaping brokerage service A partnership.

Why are ‘Speaking and Listening’ skills so important?

©Subject Centre for Languages, Linguistics and Area StudiesWhat is American Studies?

Tutor2u ™ GCSE Business Studies Revision Presentations 2004 Advertising.

What’s your passion? Welcome A Level English Suite.

Brain Builders. Our aim To improve the quality and effectiveness of homework tasks. To extend learning by linking homework to activities completed in.

Towards a Multi-Agency Knowledge Broker Network

Family awareness, access and action: the Partners in Literacy approach.

NORWEGIAN CANCER SOCIETY. European perspective on the use of social media in supportive care Heidi Skaara Brorson Norwegian Cancer Society.

Managing and Marketing a Successful Practice Managing a Practice is a journey not a destination Profit is a reward for taking a risk Chris Swaffin- Smith.

Marketing Inside Out Christina Pryor Public Relations Committee.

National Year of Reading 2012 ( in Mandurah)

BUSINESS COMMUNICATION ENGB213

MindFULLNess - Early Years Appiness. Project Outline North Ayrshire MindFULLNess for Early Years brings together library resources and families, using.

The Reading Agency. Young people’s research Links between reading for pleasure and literacy 1 in 4 struggling with mental health Disproportionally high.

True or False? You remember more of what you read than what you write You remember more of what you read than what you write You can’t revise for English.

F RONTLINE Online Reader Development Training. W HAT IS F RONTLINE ? Online course tailored to your workplace. Takes place over 4 months and involves.

With libraries, registration & archives An introduction to our services and the way we do things Cath Anley – April 2012 connect.

Length- The length for this genre depends on the author’s preference. The topic of the story impacts how long it will be. A story that has a lot of.

Active Learning Curriculum for Excellence Moira Lawson.

Notes with In-Text Citations Kimberly Cullen. Question # 1; How do authors hook and hold readers? -realistic fiction books use events that relate to readers.

IIF Fact and Opinion.

ESSAY WRITING Essays, like sandwiches or burgers, are divided into different parts. These parts are the: ◾Introduction ◾Body ◾Conclusion.

1 SHARED LEADERSHIP: Parents as Partners Presented by the Partnership for Family Success Training & TA Center January 14, 2009.

The Connection Between Advance Care Conversations and You.

Parent Reading Workshop Reception classes Wednesday 16 th September Help us to help your child become a brilliant reader!

Parental Engagement All parents Everyone can do this well No qualifications needed No cost involved NOT rocket science!

A Discovery for Parents By: April Miller Good children's literature appeals not only to the child in the adult, but to the adult in the child. ~ Anonymous.

© Opening the Book Ltd Anne Downes Investing in readers: a new approach to audience development.

Wellbeing Hi-5 The Culture, Health and Wellbeing Partnership is pleased to announce Wellbeing Hi-5 – a month of arts, cultural and heritage events this.

Creating Strategic Partnerships Andraesen Ch. 10.

Welcome to the Library Media Center Mrs. Smith

Some Ideas for Promoting Reading for Enjoyment in Schools

Patricia Garrett Macmillan Library Officer. Cancer overview There are two million people living with or beyond cancer in the UK This is increasing by.

Mascotte Elementary Charter School First Annual READING FAIR!

2.16 Promotion Marketing and the Competitive Environment Using the Marketing Mix: Promotion “What is the difference between unethical and ethical advertising?

Secondary Curriculum Review Implications for teacher trainers.

English Assessments The Reading Test consists of a single test paper with three unrelated reading texts. Children are given 60 minutes in total,

Unit 2: Lesson 7 Vocabulary Copyright © 2011 Kelly Mott.

Your Child and Reading St. David’s Primary School 5 th October 2011.

“Reading for pleasure is the single biggest factor in success in later life outside of an education. Study after study has shown that those children who.

MULTIPLE CHOICE PROSE A QUICK GUIDE FOR STUDYING.

Literacy Literacy is the ability to read and write. It is important to get a good start in literacy as you need to be literate to access most of the curriculum.

Change the skill set … Easy to approach and talk to Collection awareness Collection display Web resource awareness Comfortable with children and adults.

What is CONFLICT? The plots of most stories centers around conflict. A conflict is a struggle between opposing forces.. There are two main kinds of.

NHS Lanarkshire Health Promotion in Partnership with Scottish Book Trust and Health Scotland’s

MGT211 Introduction to Business Lecture 31. Strategies for Promotion Pull Strategy A strategy in which promotional campaign is targeted on end buyer.

BUSS2 Marketing: using the marketing mix - promotion.

In touch with our cultural heritage How museums, historic sites, libraries and archives can support the Welsh Baccalaureate.

AS English Language and Literature Q1: The Unseen.

Community Newspapers Drive Results

Local Offer Champions For professionals working with children and young people with SEND and their families

*The Rhetorical Situation*

Community-Led Librarianship: From the Ground Up

Michelle Summers and Matthew Gray 12 October 2017

Community Outreach The activity of providing services to persons who might otherwise find it difficult to access such.

Collaboration and Student Choice

Dr Francesca La Morgia

Presentation transcript:

© Opening the Book Ltd Successful promotions: the psychology of persuading people to pick up a book

© Opening the Book Ltd The reader-centred approach Start with readers not writers Why, how, what, where people read How reading fits in people’s lives Promotion is about motivation and engagement

© Opening the Book Ltd Give me a break Devised with libraries across Wales Bilingual Welsh/English promotion Current paperbacks in Welsh and English offering different kinds of break Targeted to 20-30s

© Opening the Book Ltd Sell the sizzle not the sausage What the book can do for you, not what it is More exciting and more engaging Can mix different kinds of books to open up reading choices More flexible – can top up with many different books, it is never empty

© Opening the Book Ltd Open up reading choices Escape from genre and author displays Bring books together in unusual combinations Use surprise and discovery Mix fiction and non-fiction

© Opening the Book Ltd

The value of surprise People get stuck with their reading Use surprise to make it easy to try something different Dare you … borrow a book without knowing what it is? Surprise project for housebound readers

© Opening the Book Ltd Be alert to what’s going on On television In fashion In culture Connect your reading promotion to it

© Opening the Book Ltd The reader-centred approach Now part of every library service in the UK Has influenced publishers and booksellers New approaches in education and literacy Major media impact – book clubs on tv, radio and in newspapers

© Opening the Book Ltd

Outside the library Outreach takes more time and energy than in- library so be clear why you’re doing it Think about who you want to reach and what will engage them Short burst intense publicity or longer-term partnership building

© Opening the Book Ltd Outreach options Use existing outreach services eg mobile and housebound Piggy back on other services eg health Start from cold – work with a focus group Physical or virtual or both?

© Opening the Book Ltd The reader-centred approach Increase people’s confidence and enjoyment of what they read Open up reading choices Offer opportunities to share reading experiences

© Opening the Book Ltd Going outside the library Look for situations where people will pick up a book Create small manageable choices Make sure there are a range of reading experiences on offer

© Opening the Book Ltd North Wales cancer treatment centre Modern building, all facilities Day patients stay up to 7 hours and come on repeat visits Pleasant environment but reading matter limited to Readers’ Digest and out-of-date women’s magazines

© Opening the Book Ltd

The reader-centred approach Look for situations where people are ready to engage Many people are aware that their power with words does not match the strength of their feelings This is a great route into poetry

© Opening the Book Ltd All the best Tempting book display at the library Staff training to help people find poems Postcard poems used outside the library, for example in Registrar’s Offices (births, marriages, deaths) and florists

© Opening the Book Ltd Promotion aimed at men who can’t get to the library – 45-65

© Opening the Book Ltd