Best and Recommended Practices For Your CSIA Exchange Profile How to Get the Most Out of The Exchange.

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Presentation transcript:

Best and Recommended Practices For Your CSIA Exchange Profile How to Get the Most Out of The Exchange

Agenda and Details 30 Minutes Overview, not a How To Best Practices Recommended Practices

There’s only one Exchange- the CSIA Industrial Automation Exchange. The Exchange is not associated with our friends at Control Engineering or VanDoren Industries or any other directory of system integrators. Exchange

The Exchange is not a Directory

No Default Images

Change Out Your Banner

The names have been obscured to protect the innocent.

That’s better!

To show up in Search/Filtering: Choose your Industries, Specialties, (and Products if applicable)

End Users Ask System Integrators questions, they answer!

The Exchange is not a Directory

“Work” your profile Post Content Regularly Case Studies Testimonials Data Sheets News

Content Marketing101 [The purpose is to “attract and retain customers by…creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior”] As defined by the Content Marketing Institute.]Content Marketing Institute Quoted from:

Silver Profiles can post Papers, Media, Links Gold Profiles can post papers media, links and news stories or blog-type entries

Silver Profiles can post Papers, Media, Links Gold Profiles can post papers media, links and news stories or blog-type entries

Website Social Media Exchange Blog Make the Exchange part of your Marketing Mix

Website Social Media Exchange Referral Trade Show Blog Inter-connect and link to the Exchange in your offline and online properties

“wait…why would I want to send traffic away from my website?”

In 2010 Google identified a "Zero Moment of Truth" to identify what's shaping B2B and B2C decisions on the path to purchase...88% of consumers research before they buy, consulting an average of 10.4 sources. Source:

Best Practice: Digital Badges on Partner Page

Best Practice: Blog Articles- Footer Links

Best Practice: Signature File

Best Practice: Landing Page

Recommended Practices

Category Ad

SI Partner Programs

Q & A Whew!

Let’s Stay Connected Follow me on Connect with me: LinkedIn: linkedin.com/in/tonyveroeven CSIA Exchange Community Manager