Back-End Software for Dating: System Platforms, Accessories/Options and New Technologies Presented by Brad Hogg CEO Vintacom Media Group Inc.

Evolution of Dating Software Began as simple search and text messaging, chat rooms  Matching and searching has become more sophisticated with results being delivered directly via  New communication methods continue to present themselves (IM, Audio, Video, SMS, Telephony) More support systems are needed … administration, tracking, monitoring, reporting, analytics etc. More Demand to improve user experience to increase retention mostly by way of new, much more complex feature sets The industry is becoming more and more competitive which is increasing the importance of a solid, full-featured dating platform to differentiate This is just the beginning … dating software will continue to become more and more complex while it continues to become more and more important

Components of a Dating Software Platform Search Technology Instant Messaging Audio/Video Chat Phone Integration and Campaign Management Monitoring Tracking Reporting Back-end Process Management Administration Customer Service Systems Web Analytics

Management Layers of a Dating Software Platform Presentation Layer Simplest layer from software perspective Branding, marketing, promotion Front-End Feature Layer Intermediate software complexity Custom use of back-engine engines Back-End Feature Layer Complex API/XML based software Search engine, communication engines etc.

Option 1: Build Everything Yourself Advantages Full control and adaptability Maximum uniqueness and differentiation Maintain low cost if built effectively and efficiently Disadvantages Must have a professional software development team that uses of all today’s most advanced techniques Must have the expertise to develop new technologies If the software is not developed properly, money could be lost and time wasted Valuable time, effort and money spent planning and building software leaving less for marketing

Option 2: Outsource Some Components Advantages Can still maintain significant control and uniqueness Can rely on outsourcing proven systems with piece-of-mind More controllable cost base and more time for marketing Disadvantages Still need to have professional software environment Piecing together 3 rd party components could cause inconsistencies and limitations and could be more expensive if any part is not designed correctly Licensing fees could be expensive Reliability on other companies and their systems

Option 3: Complete Managed Service Advantages Total piece-of-mind that all hardware and software is state-of-the-art Ensures that you will always have the features you need to be competitive in the market Can focus exclusively on marketing and business development Fixed cost base (revenue share) Disadvantages Limited control and uniqueness Rely exclusively on 3 rd party

Back-End Software for Dating: System Platforms, Accessories/Options and Pitfalls THANK YOU! Presented by Brad Hogg CEO Vintacom Media Group Inc. Phone: (780) ext 103