BRAND SOLUTIONS 1 st June 2016 Avijit Ghosh Rangarajan R 1

Growth of e-commerce in India -Indian e-commerce has grown 69% from 2013 to Expected to reach $38 Bn in eCommerce is increasingly attracting customers from Tier 2 and 3 cities, where people have limited access to brands but have high aspirations. According to eCommerce companies, these cities have seen a 30% to 50% rise in transactions. -Indian e-commerce has grown 69% from 2013 to Expected to reach $38 Bn in eCommerce is increasingly attracting customers from Tier 2 and 3 cities, where people have limited access to brands but have high aspirations. According to eCommerce companies, these cities have seen a 30% to 50% rise in transactions. Source: Emarketer Dec’15 2

Trends in Indian e-commerce (2015) 3 Share of payment systems in India Top online shopping cities: Mumbai Delhi Ahmedabad Bangalore Kolkata

AskMe’s Ecosystem through national distributors in the Managed Marketplace Model Manage Digital Presence Using local distributors in the managed marketplace (45 cities) City Level Targeting through AskmeGrocery (42 cities) Hyper-local Delivery 5 furniture using Askmefurniture Local + Made- to- order Payments Wallet for Offline+ Online Services Marketplace for featured listing Simplified Loans for SME’s 4

India’s largest online e-tailing platform to empower merchants to market, transact & deliver products & services Askme.com: What We Do AskMe AskMeBazaar AskMeGrocery AskMeFurniture AskMePay AskMeFin 5

User Profile Gender split Region Wise Split Male Female 70.3% 29.7% Tier 1 & 2 cities Others 67% 33% Age Wise Split: % 39% 12% Age: Total Customer Base - 5 MM + Avg UV/Month Avg Transactions/Day 24 MM+ 35K % 6

Key Differentiators User BaseMerchant Base Unique Users > 5 MM Increasing usage of Mobile Platform > 54% of orders come via mobile platform Merchants >100K+ Wide assortment and Nationwide reach ~ 2 MM SKUs > 13K Pin codes ~ Avg Transactions/Day 35K + ~ Customer touch pts 20K+ homes/ Day 7

Brands associated with us General Merchandise Fashion Electronics Home 8

AskmeBazaar: What We’ve Done So Far Business performance over the last year 9

AskmeBazaar: What We’ve Done So Far Business performance over the last year With the right capital, the company will grow 10x in the next 3 years. 10

Custom Brand Solutions 1) Distribution & Order Generation A) NDD B) B2R C) National D) AskMeShip 2) Targeted Marketing A) Brand Store Launch B) Solution Sales C) Customer Activation D) Awareness solution E) Engagement solution 11

Connecting local sellers to buyers- hyper local delivery mechanism Buyer on AskmeBazaar NDD places order to NDD and not to seller Promised delivery in next 24 hours to the buyer Buyer/ Last mile retailer City page Local RD Transfer Order RD picks up the product from the seller RD confirms availability with seller(s) RD delivers the product to buyer Local Seller On-ground sales team Places Order Influencers For operational details- Refer appendix I 1.A ) The Next-Day-Delivery (NDD) model 12

NDD model: Performance Early mover advantage  Pioneer in hyper local delivery MOM growth rate of 104% in sales (As on Jan’16) Order fulfillment of 98.6% within TAT Current coverage across 50 cites (Tier-1 & Tier 2) 99.2% of sellers are paid within TAT AhmedabadGhaziabadKotaRaipur AmbalaGunturLucknowRajkot AmritsarGurgaonLudhianaShillong BangaloreGuwahatiMohaliSurat BhopalHyderabadMumbaiThane ChandigarhIndoreNagpurUlhasnagar ChennaiJaipurNavi MumbaiVadodara CochinJalandharNoidaVaranasi CoimbatoreJodhpurPanchkulaVasai DelhiKanpurPimpriVijayawada FaridabadKolkataPuneVisakhapatnam NDD is currently present in 50 cities (mentioned here). More cities are being added every month, targeting 70 cities by the end of Jul’16 13

Retailer 1 Retailer 2 Price competitiveness Improve your margins with our economies of scale Our distribution platform Convenience Use our digital ordering & digital payment collection system instead of calling up wholesales and getting it picked up City Specific Distribution Retailer 3 Distributors Enhanced channel for distributors. Products at lowest price for retailers along with ordering convenience 1.B ) Retail Distribution Enhancement (B2R)

1.C ) National Business Model National distributors manage digital presence in the Managed Marketplace Connecting sellers to buyers across the country End to End solution to assist Brands/ Wholesalers/ Distributors/ SMB’s in selling the products online Multi Channel Marketing Design & Hosting Managing Catalogue Payments Logistics Customer Care 15

Order Generation End to End Fulfilment Cash Collection Fulfilment Center Storage, Packaging, Shipments. Customer Service & Returns support Working Capital Support Digital Payments Solution B2R Select cities B2C All cities ProductsCustomer Registered Sellers Third parties 1.D ) AskMeShip

2.A ) Brand Store/ Launch Launch your exclusive store 17

2.B ) Solution Sales-by Looks/Modular kitchen category 18 Looks/ Modular category provides a) Complete furnishing for ready to move in flats b) Renovation(Change in look) of the existing flats It receives leads from Call centre/online, targeting builders/ New home constructor. Berger Paints to be given that lead to partner for providing painting solutions Avg. No. of leads contacted/ Month: ~4000 Avg. No. of Floor plans received & proposal sent for furnishing solutions/ Month: ~250 Avg. No. of Projects Converted/ Month: ~25 Avg. Ticket value of project ~ 9 Lakhs

2.C ) Customer Activation I. Branding on delivery box and Inserts II. On ground canopy events III. On field delivery properties 19

2.C.I ) Branding on Delivery box and Inserts Stickers on Boxed Packages | Coupons inside Every delivery box in blue colour- ”Powered by Berger Paints” Your Brand sticker on the box Campaign flyer inside the box ++ Clutter free visibility A unique media for clutter-breaking, last-mile reach City specific targetingPurchase based targeting Benefits 20

2.C.II ) On ground canopy events Berger Paints “Find the Colour” Spin a wheel to get a colour. Find an object of the same colour in the canopy and win a discount voucher that can be availed on AMB Activations/ Month 22 Cities Benefit City specific targeting 21

2.C.III) On field delivery properties Benefits City specific targeting Clutter free visibility Bag | T-Shirt | Cap 22

2.D ) Awareness Solution I. Paid Digital Media II. er & SMS III. Website properties 23

Google search campaigns Google PLA campaigns Facebook campaigns Facebook post boosts Affiliate campaigns Twitter post boosts Creative Speak to relevant customers Increase your store traffic Reach a broader, more engaged and targeted audience in a faster and cost effective way 2.D.I ) Paid Digital Media

2.D.II) er & SMS Category Affinity Value Seekers Purchase Power Repeat BuyersB2B/B2C Enriched Segmentation Customer profiles: 5 MM+ -Reach your prospective customers -Personalised content marketing 25

Sample er & SMS 26

2.D.III ) Website properties Pop-ups Order confirmation page Order confirmation er Colour selection on product pages of Askmebazaar & Mebelkart 27

Pop ups 28

Order confirmation page 29

Order confirmation er 30

Colour selection on product pages of Askmebazaar & Mebelkart 31 Option to select colours at the product pages of AskMeBazaar & Mebelkart to be Powered by Berger Paints Powered by Berger Paints

Other website properties Suggested search results Trending Bestsellers 32

2.E ) Engagement Solution Gamification on Order confirmation page: Customers will be given an option to virtually paint their dream home in the order confirmation page and the property is to be sponsored by Berger Paints. 33

34

35 Online 1.Google Search 2.PLA 3.FB - Boost 4.Circulation through Google Display Network (GDN) 5. ers 6.SMS 7.Homepage Banner and Pop-Up 8.Category Landing Page 9. Affiliates 10.AskMe Search 11.AskMe Display Ads 12.App Notification Off-beat 1.Corporate Business Partners : to promote employee engagement: Bouquet offers to the employee on their birthdays. 2.Flyers/ Inserts in delivered orders across India 3.Activation on canopy events Case Study: Floweraura (Gifts & flowers) Problem statement To make floweraura a destination brand for gifting needs - Seamless delivery of bouquet & cakes across 150+ Indian cities Avenues to create buzz

Pre-Launch Teaser

Floweraura brand store 37 /

Promos on special occasions

Corporate Activations Corporate engagement activity conducted across corporate offices in India Reach: employees

Media Buzz 50 pieces of standalone coverage across prominent online and print media

Impact for our partner: Floweraura OutputInput Timely Delivery Planning & Execution of marketing campaigns by AskmeBazaar Commitment by our partner- Floweraura Positive reviews across 50+ leading dailies in India ~ 43% Avg. MOM growth in orders Impact on Sales Impact on Brand Image

THANK YOU 42 Let us start partnering now! Grow with us! 1 st June 2016 Avijit Ghosh Rangarajan R

Appendix I Buyer on AskmeBazaar NDD places order to NDD and not to seller Promised delivery in next 24 hours to the buyer On NDD backend NDD ties up with at least 2-3 sellers in a city for every SKU with their negotiated selling price Front end shows lowest price received from these sellers along with our discount (if applicable) Once the order is received, order is assigned to the seller who has listed the lowest price Our delivery mechanism will pick the product from store and deliver to buyer In case if order is returned (RTO), the product comes back to the seller, same day through same delivery mechanism Seller payments are settled within 5 working days from the delivery day. Invoices are sent in the name of a buyer directly from seller along with the product Transaction Charges (Only Applicable upon successful completion of order fulfillment) Transaction fees4% +Service Tax 43