Session 5: Putting it All Together V1.0.09.11 Spotlight U – © 2011 Vega Behavioral Consulting, Ltd. and Nancita Inc. All Rights Reserved 1.

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Presentation transcript:

Session 5: Putting it All Together V Spotlight U – © 2011 Vega Behavioral Consulting, Ltd. and Nancita Inc. All Rights Reserved 1

Get Your Business OUT of the Shadows and INTO the Spotlight!! Session 1 – Discover Your Spotlight Style Session 2 – Getting Out of the Shadows Session 3 – Online Visibility Strategies to Rock Your World Session 4 – The Perfect Fit Session 5 – Putting It All Together V Spotlight U – © 2011 Vega Behavioral Consulting, Ltd. and Nancita Inc. All Rights Reserved 2

Quick Recap Spotlight Styles: Strengths and Pitfalls 9/26/20113

Online Visibility Strategy 9/26/20114 Branding/ Emotional Imprint Target Audience – Online media kits Message/ Expertise – PRISM Monetizing Plan/ Offer – Free to Fee Tools to Make it All Happen

6 No Fail Content Creation Strategies 1.Interviews 2.Reviews 3.Articles 4.Surveys and Social Media Conversations 5.YouTube / Online Video 6.Private Label Rights (PLR) Content V Spotlight U – © 2011 Vega Behavioral Consulting, Ltd. and Nancita Inc. All Rights Reserved 5

Content Creation in Action Pick at least one No-Fail content creation strategy to focus on this week Use the tips for your Spotlight Style Find your perfect fit for video, blogging, social media by staying true to your Spotlight Style and your strengths Just because it works for someone else, doesn’t mean it will work the same for you. Let Pat Benatar be Pat Benatar. V Spotlight U – © 2011 Vega Behavioral Consulting, Ltd. and Nancita Inc. All Rights Reserved 6

Sample Marketing Calendar MonTuesWedThursFri Week 1Blog Guest Blog/ comments 1:1 connection Blog Week 2Blog Repurpose articles Guest Blog PR 1:1 connection Blog Week 3Blog Guest Blog/ comments 1:1 connection Blog Week 4Blog Repurpose articles Guest Blog PR 1:1 connection Blog 9/26/20117

Where Do You Want to Take This? Set goals Leverage relationships, opportunities, resources Embrace your natural strengths Keep the momentum! Seek mentoring V Spotlight U – © 2011 Vega Behavioral Consulting, Ltd. and Nancita Inc. All Rights Reserved 8

Q & A V Spotlight U – © 2011 Vega Behavioral Consulting, Ltd. and Nancita Inc. All Rights Reserved 9