Cornerstone: Creating Success through Positive Change 6 th edition Chapter Twelve: Inform Copyright © 2011 by Pearson Education, Robert M. Sherfield & Patricia G. Moody, Cornerstone: Creating Success Through Positive Change, 6th Edition, Chapter 12, Slide 1

The Power of Words “Words influence how we think, and our thoughts determine our actions. There is a powerful connection between the words we use and the results we get…” -Russell (2004) Copyright © 2011 by Pearson Education, Robert M. Sherfield & Patricia G. Moody, Cornerstone: Creating Success Through Positive Change, 6th Edition, Chapter 12, Slide 2

Ten Components for Communication Success Topic Audience analysis Purpose statement Research process Organizational process Writing process Documentation Outlining delivery notes Audiovisual Rehearsal and delivery Copyright © 2011 by Pearson Education, Robert M. Sherfield & Patricia G. Moody, Cornerstone: Creating Success Through Positive Change, 6th Edition, Chapter 12, Slide 3

The College Library  Often the hub of the college campus  Physical and virtual library are important  Surfing the Internet is not a substitute for library research skills!  Visit the tutoring center in the library as well. Copyright © 2011 by Pearson Education, Robert M. Sherfield & Patricia G. Moody, Cornerstone: Creating Success Through Positive Change, 6th Edition, Chapter 12, Slide 4

The Writing Ladder  Step #1: Clarify the purpose  Why are you writing this paper?  Step #2: Brainstorm ideas and choose a topic  What does the assignment require?  What do I care deeply about?  Is their material to support my topic? Pg. 296

The Writing Ladder  Step #3: Write your thesis statement  One sentence that tells exactly what you will accomplish  Step #4: Research, organize, and verify data  Explore a variety of sources  Are your sources credible? Copyright © 2011 by Pearson Education, Robert M. Sherfield & Patricia G. Moody, Cornerstone: Creating Success Through Positive Change, 6th Edition, Chapter 12, Slide 7

The Writing Ladder  Step #5: Select an organizational pattern  Spatial organization?  Cause/effect organization?  Chronological organization?  Problem-solving organization?  Topical/categorical organization?  Compare/contrast organization?  Importance/priority organization? Copyright © 2011 by Pearson Education, Robert M. Sherfield & Patricia G. Moody, Cornerstone: Creating Success Through Positive Change, 6th Edition, Chapter 12, Slide 8

The Writing Ladder  Step #6: Write your paper  Ethical considerations?  Organize body  Introduction and conclusion  Step #7: Document your sources  Cite sources in text and on Works Cited page  Avoid plagiarism of words or ideas Copyright © 2011 by Pearson Education, Robert M. Sherfield & Patricia G. Moody, Cornerstone: Creating Success Through Positive Change, 6th Edition, Chapter 12, Slide 9

The Writing Ladder  Step #8: Use the Writer’s Checklist  Is your paper ready to turn in?  Step#9 Submit your paper by the deadline  Begin early and stay on track for success * Visit the Writing Center at Spring Branch Rm. 703 p. 296

Topic and Thesis Selection  What type of speech is required?  What are your talents, interests, experiences?  Is there enough time to cover it?  Will the audience care about it?  Is there a common theme for all your points? Copyright © 2011 by Pearson Education, Robert M. Sherfield & Patricia G. Moody, Cornerstone: Creating Success Through Positive Change, 6th Edition, Chapter 12, Slide 11

Thinking for Change  Rd. 310 Copyright © 2011 by Pearson Education, Robert M. Sherfield & Patricia G. Moody, Cornerstone: Creating Success Through Positive Change, 6th Edition, Chapter 12, Slide 12

Organizing, Writing, Outlining  Create a powerful introduction to hook audience  Prepare a body that meets time requirement  Develop strong conclusion that leaves a lasting impression  Create an outline to keep your organized Copyright © 2011 by Pearson Education, Robert M. Sherfield & Patricia G. Moody, Cornerstone: Creating Success Through Positive Change, 6th Edition, Chapter 12, Slide 13

Audiovisuals Rehearse with your AV aids Make sure everyone can see your AV Make sure all equipment is functioning Bring any necessary materials Reveal AV as it applies to your presentation Do not pass AV around Speak to audience, not to AV Use handouts sparingly and at end of speech Copyright © 2011 by Pearson Education, Robert M. Sherfield & Patricia G. Moody, Cornerstone: Creating Success Through Positive Change, 6th Edition, Chapter 12, Slide 14

PowerPoint Present information in logical order Don’t put too much info. on each slide Don’t create excessive slides Focus on key words Proofread carefully Choose larger, easy to read fonts Avoid too many graphics, fonts, animations Practice your delivery with your slides Copyright © 2011 by Pearson Education, Robert M. Sherfield & Patricia G. Moody, Cornerstone: Creating Success Through Positive Change, 6th Edition, Chapter 12, Slide 15

Combating Speech Anxiety  Chose a familiar and motivating topic  Prepare thoroughly  Approach the speech with confidence  Don’t dwell on small mistakes  View audience as supportive individuals  Don’t concentrate on your evaluation  Be yourself! Copyright © 2011 by Pearson Education, Robert M. Sherfield & Patricia G. Moody, Cornerstone: Creating Success Through Positive Change, 6th Edition, Chapter 12, Slide 16

Stand and Deliver! Take a few deep breaths and face your audience Don’t talk too fast or too slowly Use pauses for effect and watch timing Be aware of your nonverbal communication Dress for the occasion Don’t simply stand and read Begin and end powerfully Try to enjoy yourself! Copyright © 2011 by Pearson Education, Robert M. Sherfield & Patricia G. Moody, Cornerstone: Creating Success Through Positive Change, 6th Edition, Chapter 12, Slide 17

Chapter Reflections How can you make sure you have credible, documented research sources? Where can you visit on your campus for assistance with writing? What are some tips for creating a power point? When should you rehearse presentations? How can you combat speech anxiety? Why should you analyze your audience? How can you use technology to enhance your presentation? Copyright © 2011 by Pearson Education, Robert M. Sherfield & Patricia G. Moody, Cornerstone: Creating Success Through Positive Change, 6th Edition, Chapter 12, Slide 18