Helping You Build Loyal Customers Julio de Villasante President & COO

What are the experts saying? “Cross-channel shoppers spend 30% to 50% more with retailers than single channel shoppers.” AMR Research “ROI in loyalty marketing includes…Incremental transaction size as high as 35%...incremental transaction frequency from 5% to triple digits…retention improvement compounded over time that has a substantial impact on revenue and profits.” Chief Marketer “Advanced loyalty programs emerges as the leading systems priority chosen by 60% of retailers.” RIS Store Systems Study Copyright 2011 bLoyal

What are the experts saying? “Different customers will value parts of the shopping experience differently, but all are likely to want perfect integration of the digital and the physical.” “What should I do differently today if 20% of our sales will soon come from digital retailing- and 80% of our sales will be heavily influenced by it?.” “To survive, Retailers must pursue a strategy of omnichannel retailing.” Copyright 2011 bLoyal “Traditional retailers have to turn the one big feature that Internet retailers lack – stores – from a liability into an asset.” Source: Harvard Business Review. December, 2011.

What are the experts saying? “ROI in loyalty marketing includes…Incremental transaction size as high as 35%...incremental transaction frequency from 5% to triple digits…retention improvement compounded over time that has a substantial impact on revenue and profits.” Chief Marketer Copyright 2011 bLoyal

Delivering Business Value Today Sample data –12 month period –3.1 Million sales tx –$184.5 Million dollars Copyright 2011 bLoyal

The Value of a Loyal Customer Multi-Channel MultiplierLoyalty Drives Revenues Copyright 2011 bLoyal

Delivering Business Value Today Sample data –12 month period –3.1 Million sales tx –$184.5 Million dollars Copyright 2011 bLoyal

Benefits for Everyone Your Customers Is it Straightforward? –Sign-Up & Account Management –Program Offering What’s in it for Me? –Advanced Notice –Special Benefits vs. Tracking Me Am I Leaving $ on the Table? –Loyalty Points & Dollars –Gift Cards & Certificates Your Business Is it Scalable? – Account Management – Life Cycle Management How Flexible is it? – Loyalty Management – Add Limited-Time Benefits Can I See the Details Easily? – Customer Insight – Stored Value Management Copyright 2011 bLoyal

The Customer s are anonymous…

…loyalty helps you discover them

Multi-Channel Connections bLoyal Confidential Information 11

Multi-Level Loyalty Engine bLoyal Confidential Information 12 Loyalty Engine

SignupsVisitsPurchasesReferrals Tracks & Rewards Customers Behavior bLoyal Confidential Information 13

Loyalty – Some Key Features Gift Card and eGift Card Processing Loyalty Programs eCoupons eSignup eVisits Mobile Loyalty

Omnichannel Order Processing Engine bLoyal Confidential Information 15 Order Processing Engine

Single Customer Master Real Time Product Tracking Ship or Pickup Everywhere Personalized Orders Advanced Order Processing Capabilities bLoyal Confidential Information 16

Order Processing – Some Key Features POS Shipment Orders Mobile POS Shopping Cart Clubs Pickup Orders Level 1 PCI Compliant Payment Gateway

Loyalty Solution Demo Marketing Customer Management & Insight Gift Card Processing Discounts & Coupons Members & Rewards Clubs

Mobile Loyalty To download a Tag Reader for you phone use your phone browser to go to: gettag.mobi Join our Loyalty Program Scan 2 Join Easily add new Customers to your Programs Scan 2 Visit Register and share when they visit your Store Scan 2 Rewards Award ePoints and eCoupons to build loyalty

Next Steps More information: Michael Nelson ext 1 You can also learn more about bLoyal by watching the other videos in our video library. Thank You!