A Few (too few) Competitors May Lead to Monopoly-like Behavior Ch. 17 - Oligopoly A Few (too few) Competitors May Lead to Monopoly-like Behavior

What is an Oligopoly? market in which the industry is dominated by a small number of sellers Derived from the Greek for few sellers. Since there are few participants, each oligopolist (firm) is aware of the actions of the others decisions of one firm influence, and are influenced by the decisions of other firms i.e., firms’ behave strategically taking into account the likely responses of the other market participants (game theory)

Oligopoly Oligopoly markets are more concentrated than monopolistically competitive markets, but less concentrated than monopolies. Perfect Competition Monopoly Monopolistic Competition Oligopoly

Oligopolies - Characteristics Oligopoly Is Widespread Businesses that are part of an oligopoly share some common characteristics: They are less concentrated than in a monopoly, but more concentrated than in a competitive system. There is still competition within an oligopoly, as in the case of airlines. Airlines match competitor’s air fares when sharing the same routes. Also, automobile companies compete in the fall as the new models come out. One will reduce financing rates and the others will follow suit.    The businesses offer an identical product or services. This creates a high amount of interdependence which encourages competition in non price-related areas, like advertising and packaging. The tobacco companies, soft drink companies, and airlines are examples of an imperfect oligopoly. Industries which are examples of oligopolies include: Steel industry Aluminum Film Television Cell phone Gas There are: Four music companies control 80% of the market - Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Group Six major book publishers - Random House, Pearson, Hachette, HarperCollins, Simon & Schuster and Holtzbrinck Four breakfast cereal manufacturers - Kellogg, General Mills, Post and Quaker Two major producers in the beer industry - Anheuser-Busch and MillerCoors Two major providers in the healthcare insurance market - Anthem and Kaiser Permanente Pros and Cons Pro: Prices in an oligopoly are usually lower than in a monopoly, but higher than it would be in a competitive market. Pro: Prices tend to remain stable because if one company lowers the price too much, then the others will do the same. The result lowers the profit margin for all the companies, but is great for the consumer.  Con: Output would be less than in a competitive market and more than in a monopoly.  Most competition between companies in an oligopoly is by means of research and development (or innovation), location, packaging, marketing, and the production of a product that is slightly different than the other company makes. Con: Major barriers keep companies from joining oligopolies. The major barriers are economies of scale, access to technology, patents, and actions of the businesses in the oligopoly. Barriers can also be imposed by the government, such as limiting the number of licenses that are issued. Con: Oligopolies develop in industries that require a large sum of money to start.  Existing companies in oligopolies discourage new companies because of exclusive access to resources or patented processes, cost advantages as the result of mass production, and the cost of convincing consumers to try a new product. Lastly, companies in oligopolies establish exclusive dealerships, have agreements to get lower prices from suppliers, and lower prices with the intention of keeping new companies out. Read more at http://examples.yourdictionary.com/oligopoly-examples.html#vFKL1hvJatW4UiPt.99 Oligopolies - Characteristics Businesses that are part of an oligopoly share some common characteristics: They are less concentrated than in a monopoly, but more concentrated than in a competitive system. There is still competition within an oligopoly, as in the case of airlines. Airlines match competitor’s air fares when sharing the same routes. Also, automobile companies compete in the fall as the new models come out. One will reduce financing rates and the others will follow suit.    The businesses offer an identical product or services. This creates a high amount of interdependence which encourages competition in non price- related areas, like advertising and packaging. The tobacco companies, soft drink companies, and airlines are examples of an imperfect oligopoly.

Oligopolistic Industries - Examples Industries which are examples of oligopolies include: Steel industry Aluminum Film Television Cell phone Gas

Examples of Oligopoly Four music companies control 80% of the market - Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Group Six major book publishers - Random House, Pearson, Hachette, HarperCollins, Simon & Schuster and Holtzbrinck Four breakfast cereal manufacturers - Kellogg, General Mills, Post and Quaker Two major producers in the beer industry - Anheuser-Busch and MillerCoors Two major providers in the healthcare insurance market - Anthem and Kaiser Permanente

Pros and Cons of Oligopolies Pro: Prices in an oligopoly are usually lower than in a monopoly, but higher than it would be in a competitive market. Pro: Prices tend to remain stable because if one company lowers the price too much, then the others will do the same. The result lowers the profit margin for all the companies, but is great for the consumer

Pros and Cons of Oligopolies Con: Output would be less than in a competitive market and more than in a monopoly.  Most competition between companies in an oligopoly is by means of research and development (or innovation), location, packaging, marketing, and the production of a product that is slightly different than the other company makes. Con: Major barriers keep companies from joining oligopolies. The major barriers are economies of scale, access to technology, patents, and actions of the businesses in the oligopoly. Barriers can also be imposed by the government, such as limiting the number of licenses that are issued. Con: Oligopolies develop in industries that require a large sum of money to start.  Existing companies in oligopolies discourage new companies because of exclusive access to resources or patented processes, cost advantages as the result of mass production, and the cost of convincing consumers to try a new product. Lastly, companies in oligopolies establish exclusive dealerships, have agreements to get lower prices from suppliers, and lower prices with the intention of keeping new companies out.

How do we tell? Market concentration refers to the size and distribution of firm market shares and the number of firms in the market. Economists use two measures of industry concentration: Four-firm Concentration Ratio The Herfindahl-Hirschman Index

Four-Firm Concentration Ratio The four-firm concentration ratio (CR4) measures market concentration by adding the market shares of the four largest firms in an industry. If CR4 > 60, then the market is likely to be oligopolistic.

The Herfindahl-Hirschman Index The Herfindahl-Hirschman index (HHI) is found by summing the squares of the market shares of all firms in an industry. Advantages over the CR4 measure: Captures changes in market shares Uses data on all firms HHI > 1800 - > Potentially Too Concentrated

Figure 12.11 Four-Firm Concentration Ratio (CR4) for Selected Industries in 1997

Non-competitive Oligopolies Non-competitive/collusive behavior (cooperative oligopolies) Cartels: firms may collude to raise prices and restrict production in the same way as a monopoly. Where there is a formal agreement for such collusion, this is known as a cartel. Dominant Firm/Price Leader: collude in an attempt to stabilize unstable markets, so as to reduce the risks inherent in these markets for investment and product development. does not require formal agreement although for the act to be illegal there must be a real communication between companies for example, in some industries, there may be an acknowledged market leader which informally sets prices to which other producers respond, known as price leadership. Stackleberg price-leader model

Duopoly Equilibrium in a Centralized Cartel

Cartel Pricing Tactic Reduce Qs to monopoly levels in order to: a) obtain a higher price b) earn monopoly rents

Competition Versus Cartel (a) Firm (b) Market Price, p , Price, p , $ per unit $ per unit M C S e m p p m AC m p p e c c c MC MC m m Market demand MR q q q * Q Q m c m c Quantity, q , Units Quantity, Q , Units per year per year Source: Jeffrey M. Perloff, Microeconomics, 3rd Ed., 2004, p. 435

Strategic Behavior Perfect Competition Only strategy is to reduce costs Price-taker => output decisions do not affect market price cross-price elasticity = -1 (perfect substitutes) Own-price = -∞ Monopoly Price-Searcher: output decision determines price Cross-price = 0 (no substitutes) Own-price: >= |1| Oligopoly Cross-price elasticity near -1 Own-price elasticity > |1| Will have to take into account actions of other similar firms when making output/pricing decisions Much more strategy

Oligopoly Behavior Cooperative Oligopoly Non-cooperative Oligopolies Cartels Agree to collude; act/price like a single firm monoploist Price leadership (Stackleberg leader) Dominant firm establishes the price; other firms react to “leader” Non-cooperative Oligopolies Sticky prices (kinked demand curve) Sticky upward Nash equilibrium Characterized by stable prices Perfect competition Completely rivalarous

Cooperative Oligopolies Cartels (highly cooperative) Firms act as single-firm monopolist Stackelberg Price Leader (passive cooperation) - leader firm moves first and then the follower firms move sequentially Stackelberg leader is sometimes referred to as the Market Leader.