THE NEW WORLD OF RESEARCH. & HOW COLLABORATION JUST MIGHT BE THE RECIPE FOR SUCCESS. © STW GROUP LIMITED |

 For better or worse…  Is anyone with Survey Monkey.  Or a Twitter handle.  Or is a Bloviator.  Or an Opinionator. © STW GROUP LIMITED

 Has changed forever the way we collect data.  Constant, real-time versus dipstick, pre and post and all the other outdated words. © STW GROUP LIMITED

 Too much information.  Too little time. © STW GROUP LIMITED

 In an age of emoticons and smartphone graphics how do you test images over words?  Infographics over paragraphs? © STW GROUP LIMITED

 There has never been a time to be more innovative.  As well as ambitious.  Remind all those self-appointed experts that you guys ARE the experts. © STW GROUP LIMITED

 No boundaries.  Fresh methods.  Pro-typing. © STW GROUP LIMITED

 The research industry can and should lead the charge.  It has the discipline, the math, the science, the accuracy.  All that’s left is the imagination. © STW GROUP LIMITED

 Answers.  Real, unashamed insight.  Counsel (based on rock solid data). © STW GROUP LIMITED

 Courage?  Permission?  Ego (or lack of it)? © STW GROUP LIMITED

 Collaboration  Proprietary offerings  Agility  Analytics © STW GROUP LIMITED

 Evidence based research and insights are the foundation of effective communication strategy  However…many of our great researchers are not working closely enough with the comms agencies  We are looking at a new Operational Design for the group to help solve this – ‘horizontality’ being a key aspect © STW GROUP LIMITED

 Unexpected fertilization across companies to create solution based offerings  E.g. One of our corporate communications companies is looking to collaborate with an agile research partner and DT Digital to create a complete issues /crisis management offering  FutureTrack (AMR, ORU, Rose, STW Chief Data Scientist) © STW GROUP LIMITED

 Digital / Media / Data is a real threat and opportunity  Digital agencies are increasing using Data and Split Testing (A/B Testing) once they crack an idea for a solution.  They believe it’s faster, cheaper, and more realistic than continuing with traditional research  How can research be more agile to help here? © STW GROUP LIMITED

“Many of our clients have more data than they know what to do with. Researchers without a strong digital analytics team should either get one or find a good partner to help them make the most of this.” Saul Flores – Executive Strategy Director, DT Digital © STW GROUP LIMITED