Can the Silver Economy be an engine for the digital economy of the Union? Brussels, 30 March 2016 Horst Krämer Digital Social Platforms Unit (H2) DG Communications Networks, Content and Technology European Commission

Vision: Turn the Demographic Change into an opportunity for Europe 2

A scalable EU Silver Economy… 3000 B€ Wealth by people over Million Consumers over 65 and growing <15% ICT use The Consumer Market Care costs ~1000 B€ /year in Europe (8 % GDP) 10% for innovation ~100 B€ /year The Public Market New market opportunities arising from public and consumer expenditures related to rights, needs and demands

Need for better social inclusion Contribution to sustainability of health and care systems Ensuring that elderly remain active and valued contributors to society Age-friendly homes for less dependence on institutional long-term care with unsustainable costs …in an ageing society…

Equal access and benefit from the digital revolution regardless of age Trust Skills Cost Accessibility Connectivity …which is becoming a digital society

Demographic Ageing Societal Challenge Major Opportunity 6 Dependency Ratio From 1:4 to 1:2 80+ doubles by 2025 Cost of Care Up by 4-8 % of GDP by 2025 Human Resources Shrinking work force Lacking 20 million carers by 2020 Empowerment Active Ageing New Care Models Home based Integrated care Large Efficiency gains Growth and Markets 3000 B€ wealth 85 Million Consumers - and growing

Two Sides of the same Coin

Example: Transforming Health and Care Acute careLong-term-care Single Diseases Multiple chronic conditions Passive PatientActive consumer Institutional careHome care Generic Approach Personalised Care

How?

European Innovation Partnership on Active & Healthy Ageing health & quality of life of European citizens growth & expansion of EU industry sustainable & efficient care systems +2 HLY by 2020 Triple win for Europe Improving prescriptions and adherence to treatment Better management of health: preventing falls Preventing functional decline & frailty Integrated care for chronic conditions, inc. telecare ICT solutions for independent living & active ageing Age-friendly cities and environments specific actions stakeholders crosscutting, connecting & engaging stakeholders across sectors, from private & public sector Pillar I Prevention screening early diagnosis Pillar II Care & cure Pillar III Independent living & active ageing 10

Market Oriented Action  Active and Assisted Living Joint Programme (co-financed with EU Member States)  140+ close to market projects funded until now  Transforming proven research ideas into new products and services across Europe  Close links with investors  Up to 350M€ EU+MS budget

Summary: EU Silver Economy Strategy See EU silver economy strategy 12

A comprehensive set of EU actions Blueprint for Digital innovation in Health and Care Promoting the EU Silver Economy Taking EIP-AHA forward AAL JP as key Innovation Initiative Horizon 2020 Research and Innovation International Cooperation with Japan, G7, OECD 13

A European "Blueprint" connecting existing initiatives Innovation Reference Framework, Standards Mobilising Investments, Silver Economy A European map of Scaling up Technology Roadmaps, Research & Innovation Repository of Proven Innovation Practices/ guidelines Training & New Skills Digital Single Market + mHealth + cross-border Health AAL EIP-AHA H2020 EIT-KIC 14

G7 ICT Ministerial April 2016 Japan SILVER ECONOMY, Getting INTO MAINSTREAM POLICY EU Silver Economy Strategy, March

Planning 2016 Blueprint on digital innovation for Europe's Ageing Society Milestones 2016/17 Roadshow Age-Friendly Housing: 7 April, Brussels Mipim, March, Cannes eHealth week, 8-10 June, Amsterdam AAL Forum, September, St. Gallen 2 nd Ageing Summit, December

Recent DG CNECT innovation policy documents related to the Silver Economy EU Silver Economy Strategy union/index_en.cfm?section=active-healthy-ageing&pg=silvereconomyhttp://ec.europa.eu/research/innovation- union/index_en.cfm?section=active-healthy-ageing&pg=silvereconomy European Scaling-up Strategy in Active and Healthy Ageing ageing/scaling_up_strategy.pdf ageing/scaling_up_strategy.pdf European Innovation Summit on Active and Healthy Ageing ageing&pg=2015-summit ageing&pg=2015-summit ICT for Active and Healthy Ageing icthttp://ec.europa.eu/digital-agenda/en/policies-ageing-well- ict European Innovation Partnership on Active and Healthy Ageing Active and Assisted Living Joint Programme EIT KIC on Healthy Living and Active Ageing Joint Programming Initiative More Years – Better Lives