PRESENTED BY: PULKIT JAUHARI BBA(BE)/4544/10 KANIKA SINGH BBA(BE)/4521/10 DiVYANSH SRIVASTAVABBA(BE)/4517/10.

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Presentation transcript:

PRESENTED BY: PULKIT JAUHARI BBA(BE)/4544/10 KANIKA SINGH BBA(BE)/4521/10 DiVYANSH SRIVASTAVABBA(BE)/4517/10

 Fast food  Prepared and served quickly  Supplied quickly after ordering  Minimal service  Often cooked in bulk in advance  kept warm, or reheated to order.  Less messy  It wont take that long to get your food  Less expensive  Might have a drive-thru.  Probably have something like burgers, popcorns, fries etc.

 Medium sized fast food restaurant offering a variety of food items to the general public.  Facilitating the decision making process by providing marketing,technical, financial feasibility as well as business alternatives.  Flexibility and contingent needs to change various project parameters.

 Fast food restaurant market  Growing industry in India  Changing life style patterns  Population growth of target age group  Increase in employment of women  Time saving products are heavily in demand  Increasing consumer expenditures  People want quick and easy meals

 Conceive the winning concept  Longetivity  Consistency  Market appeal  Expandability  Menu-pricing  Selecting prime location  Market research

 CHOOSING LOCATION  Continuous stream of traffic  Convenient parking  Proximity to other business and localities  Preferably near to market place but in touch with flats  Monthly rent and other expenses should be in line with business plan’s projected profit “Considering all these as major issues we have chosen PVR SAKET” “Crowded because of multiplex,theatres and posh colonies” “For 2000 square feet rent is about 90k to 1 lac”

 LAYOUT  60 % to dinning area(40-50 % to sit down and coming in pair customers,15 % coming alone and %for groups and small parties)  Production area (25%)  Storage and other (15%)  Machinery AND EQUIPMENT  Freezers(3)- Rs  Deep well fryer(2)-Rs  Popcorns and broaster(1)-Rs.6,50,000  Others-Rs.1,95,000  DINNING FURNITURE AND OTHER FIXTURES  Dinning tables(25)-Rs.1,50,000  Tables(100)-Rs.1,50,000  Dinning Cutlery(150)-Rs.22,500  Air Conditioners(2)-Rs.62,000  Lighting and Generators-Rs.1,31,000

 LAND AND BULIDING REQUIREMENTS  Requirement 2000 square feet (Rs. 50 / Sq.feet)  Monthly rent approximately (Rs.1,00,000)  HUAMN RESOURCE REQUIREMENT  Owner(1) Salary(N.A)  Kitchen Supervisor(2) Monthly salary(Rs.6000)  Shift Supervisor including Releiver(3) M.S (Rs.8000)  Cook(4) M.S (Rs.4000)  Take Away Order Taker(1) M.S (Rs.6,000)  Dishwasher(2) M.S (Rs.2,500)  Cleaner(1) M.S (Rs.2,500)  Guard (1) M.S (Rs.6000)  UTILITIES REQUIREMENT  Electricity (Monthly Charges Rs.25,000)  Water (Monthly Charges Rs.2,000)  Gas (Monthly Charges Rs.15,000)  Telephone (Monthly Charges Rs. 10,000)

 MARKET DESCRIPTION  Youngsters and teenagers  Office going and Busy people  Multiplexes and shopping crowd  Near by Flats and localities crowd  PRESENT DEMAND  Nearly 300 customers are expected on weekends and on normal week days  MARKETING AND ADVERTISING  Newspapers  Pamphlets  Coupons  Prizes  Special Festive Discounts

 FIXED CAPITAL  building requirements Rs.1,00,000/month  Machinery and Equipment Rs.5,42,000  Office and Dining Rs.9,67,000  WORKING CAPITAL  Staff and Labor Salaries Rs. 89,500/month  Raw materials Rs.4,09,178/month  Other Utilities Rs.52,000/month  Miscellaneous Rs.6,000/month  TOTAL COST OF THE PROJECT  Construction Rs.13,07,000  Dinning and office expenses Rs. 5,42,250  Equipment and machinery Rs.9,67,000  Advance rent Rs.12,00,000  Preliminary Expenses Rs.50,000  Working Capital Rs. 10,36,000  TOTAL Rs.51,02,250

 Sales Increase 15%/year  Increase in cost or raw materials 10%/year  Increase in staff Salaries 10%/year  Increase in utilities 10%/year  Increase in rent 10%/year  Increase in Office expenses 10%/year  Depreciation 10%/year  Equipment annual maintenance 2.5%/year  Raw food inventory 03 days  Raw food inventory (spice and sause) 07 days  Lease period 05 years  Lease installments monthly  Tax rate as per salaried person

This project is completely feasible project and we people have searched and worked on each and every detail of this project including financial, technical and marketing feasibility study,which is clearly a big picture of its feasibility.

-THANK YOU