2014 Shaping Culture Against a Backdrop of Rapid Growth Liz 10/10/14 #GHC

Backdrop

2014

4  1 Country  6 Employees  20 Brand Partners  1,200 Subscribers  60 Full-size Units/Month  5,000 Monthly Social Media Reach  $1.4M Seed Funding  4 Countries  250+ Employees  800+ Brand Partners  800,000+ Subscribers  100,000 Full-size Units/Month  500,000,000+ Monthly Social Reach  $71.9M in Funding Q Q April 2012 Birchbox Man Launches August 2011 Series A $10.5M July 2014 Birchbox Store Opening September 2012 International Launch (JolieBox Acquisition)  Journey April 2014 Series B $60M

2014 Technology Team  About 40  Functions: Software Engineering, Product, UX, Data Science, Analytics, Technical Operations, IT, Project Management & Subscription Operations  We live in 4 countries  We work on small agile teams  Software Engineering is 30% female

2014 Why talk about culture?

2014 Lessons

2014 Your hiring filters can have unexpected implications

2014 Building a rich culture for remote and satellite office staff

2014 Integrating an international acquisition … it’s not easy

2014 Cultural traditions and artifacts act as glue and link the team to history in the face of rapid change

2014

Taking your team’s pulse and promoting feedback

2014 Values Exercise  My personal values  My values at work  How my team works and is viewed today  How I want me team to work and be viewed

2014 One team

2014 Take-aways  Culture is important  Thoughtfulness, attention to detail, and a willingness to learn can help you shape the team that you want to be a part of

2014 Got Feedback? Rate and Review the session using the GHC Mobile App To download visit