Reach For The Sky RE/MAX Brand Marketing & Event Management Keeping You Educated, Entertained, Excited!

RE/MAX BRAND MARKETING Day One Concept: The day you join RE/MAX, more than $1 Billion in marketing and brand awareness goes to work for you!

RE/MAX 2008 ads convey a positive message: RE/MAX 2008 ads convey a positive message: Now is a Great Time to Buy a Home! Now is a Great Time to Buy a Home! Campaign targets Three Audiences: Consumers Consumers Current RE/MAX Current RE/MAX Associates Associates Prospective agents Prospective agents 15 BILLION image impressions, around the world Target Audience

Competitive Advantage The RE/MAX brand is among our most valued assets For more than 30 years, one image RE/MAX thrives, no matter the market RE/MAX Advertising is the most recalled in the industry Consumers may not know an agent personally, but they certainly know RE/MAX Ranked among the Top 200 Brands by Advertising Age magazine Named among Top 10 Franchises by Entrepreneur magazine

RE/MAX Covers it All National TV — More than 25 cable and major-network channels 10.3 Billion impressions National Print — Ads in Time and People magazines Industry leading publications – millions of readers National Radio — NCAA, NFL, 2008 Olympics in Beijing Integrated presence – RE/MAX Broadcast Booth, in-game mentions of the brand Sponsorships — National programs, local involvement

National Share of Voice 6% of NAR, and more than 45% SOV

Online Presence Our Search Engine Management (SEM) initiative keeps us out in front of customers searching for real estate online remax.com is the most- visited Web site of ANY real estate network. In 2007, more than 56 MILLION total visits

Effective National Advertising At remax.com, consumers see all the listings in their area Leads from remax.com are sent directly to directly to RE/MAX agents via LeadStreet LeadStreet has delivered 5 Million leads for RE/MAX agents – with NO referral fees National advertising reinforces the RE/MAX brand, and drives consumers to remax.com

All Real Estate Markets are Local Local economic factors, local market conditions, and local competitors with different histories Every office Ad Fund dollar stays in the DMA in which it was collected

Four-Tiered Approach It all comes together to generate powerful awareness for your business. National Local/Regional Office Agent

National Advertising The RE/MAX brand name The RE/MAX brand name remax.com remax.com The benefits of using RE/MAX agents The benefits of using RE/MAX agents Buying guidelines to enhance Buying guidelines to enhance local schedules local schedules Creates foundation by generating large-scale awareness of:

Regional Advertising Works in concert with, and enhances the national message to optimize brand name awareness in local markets. Establishes a connection based on interests and differences unique to those markets. Addresses local market conditions Enables offices and agents to take advantage of deeply discounted rates Creates a local message, based off national campaign

Office Advertising Tailors the overall RE/MAX message to generate awareness of the individual office. Addresses market conditions specific to local market, and the local competition. Examples: online advertising, billboards, benches, co-branded materials online advertising, billboards, benches, co-branded materials local team sponsorships and events local team sponsorships and events

Agent Advertising All ad programs offer support for agents, on individual level National Programs – sponsorships, advertising, etc. Agents National Programs – sponsorships, advertising, etc. Agents can add their name to national programs can add their name to national programs Local/Regional advertising – agents receive discounts on radio, Local/Regional advertising – agents receive discounts on radio, newspaper, TV, print. Special opportunities – ie. Co-branding newspaper, TV, print. Special opportunities – ie. Co-branding Advertising Kit Advertising Kit Consulting Consulting

Communications RE/MAX produces hundreds of publications each year, providing agents with invaluable tools, news and information. New in 2008 RE/MAX Times online!

Global Brand, Local Awareness The Ad Kit enables offices and agents to use images and concepts from the national campaigns in their local marketing. It’s a powerful tool available to all RE/MAX Associates. Customize RE/MAX national TV, print and radio ads for your business.  Easy to use. Cost-effective.  Maintains a constant branding message.  No need to reinvent the wheel. Check out the Ad Kit on ATOD!

The RE/MAX Balloon The RE/MAX balloon is the most recognized logo in real estate. Balloon signifies that you are best in the industry. Professional. Trusted. Respected. More than 120 balloons in the RE/MAX fleet - one of the largest in the world. More than 100,000 people see it every time it flies – ideal for school events, fairs, festivals, tethered flights. Contact your region for details.

Testimonials “People clearly recognize who RE/MAX is … They are familiar with the logo, the brand and the power – and that certainly makes your job easier.” – Richard Brodkin Former Prudential Agent Former Prudential Agent