SOM Website Redesign 2013 SOM Website Redesign 2013 Katie O’Brien, MA School of Medicine Communications David Kinton Web and Multimedia Development, OIS Peter Starback Online Application Development, OIS

Site Overview December December M visits, 2.4M unique visitors 52% new visitors, 48% returning visitors Growth in mobile devices (iPhone, iPad) 89 parent sites, 235 subsites 558 content managers CMS = Plone 4 Initial design launched 2007

Goals Flexible Responsive Continuous Quality Improvement

Flexible High-impact landing pages for site branding Focus on content Navigation options Maintain SOM continuity - ribbon and footer Content well portlets

Responsive Mobile Visits Analytics (including tablets) »Up 142.8% from last year »iPhone Traffic, one example % %

Responsive Mobile VisitsDesktop Visits Screen Resolution 800x %1920x % 480x %1366x % 1280x %1280x % 800x %1440x % 768x %1280x % 320x %1680x % 800x %1280x % 320x568∞%1024x % Trends in screen resolutions for last year

Continuous Quality Improvement (CQI) Leverage Plone and other technologies Reduce file space to maintain and improve themes »Before: 243 files for our old theme »After: 24 files for our new theme Maintain Security Enhance Functionality

Implementation Timeline January 2013 Small group meetings with web authors and stakeholders February 2013 Prep dept/center/program sites, SOM admin sites March 2013 Prep www, begin rollout of dept/center/program/admin sites April 1, 2013 Rollout complete

Action Items Join the webauthors listserv Analyze current site structure and navigation Think about photography »banners, page content »photo library Send us your comments! Visit med.unc.edu/webguide for the latest redesign news and announcements

Q&A