Technologies and Promotion of Culture in a Globalizing World Chapter 3

O What are your favorite 5 movies? O Most movies and television are made outside of Canada. O Your personal choice reflect your personal and cultural identity.

O In this chapter we will be looking at the effects of technology in media and communications. O We will also look at how this communication promotes language within society. O Where does this symbol come from? O Why are the Vancouver Olympics using this symbol?

Universalization of Popular Culture and Hybridization O You have an effect on the creation of popular culture. O Movies O Music O T.V. O How are you influenced by the popular culture?

O Most of the culture we engage in is created somewhere outside Canada. O Corporations create the, films, T.V., fashion and music consumed in the world. O This means that many people experience the same culture.

O This is called the universalization of popular culture. O People use media and communications technology to create hybrid cultures. O This is called hybridization.

To what extent do media and communications technologies affect identity? O How do they affect the identities of Canadians? O There are many media transnational corporations that will affect all of our lives. O In the 1990s many mergers between companies both foreign and locally owned changed who was in control of what is out there.

O There are many concerns of the ownership of the media and how it affects on the globe. O How would this affect culture in Canada? O Iran and Iraq? O Read advantages and disadvantage on page 50

Advantages of Transnationals O They have large financial and human resources to create new media. O Many people enjoy the media products created by these corporations. O They can use their control of the media to express voices of diverse culture.

Concerns About Transnationals O They have too much influence over world culture. For example if only a few corporations control the news outlets, such as websites, TV stations, and newspapers, whose view will be represented. O Smaller, diverse media cannot compete financially with transnationals. O Transnationals do not use their power to express voices of diverse cultures.

Canadian Film: Why are Canadians not Watching? O We watch way more American films than Canadian. O You could say we prefer them over Canadian. O Why? O Most Canadian movies are not distributed by these transnationals.

O Canadian films depend on independent production and distribution. O Profit is a main goal of movie making, not the story or the attempt to change the way a person thinks. O Independent films will usually run in small theatres that are not owned by a transnationals

O Read David Putnam’s idea and opinion on page 51. O In Quebec it is very different because of the language, music is the same! O In December 2005 three of the top films in theatres were created in Quebec(2) and France(1)

O How would strong regional film industries affect the identities of the country they are from? O Hybridization happens when people mix traditional culture with new culture. O This will allow you to express your identity different from those around you.

O Many people believe that people will lose unique personal and cultural identity through hybridization. O New Mixes O Read page 52.

Diversification of Culture and Identities O How do media and communications technologies affect cultural diversity? O How often have you seen teenagers portrayed in a way that bothered you or was wrong? O Does it make you want to control what the media is saying and doing?

Canadian Broadcasting O Canada has always been on the leading edge of broadcasting starting with the telegraph in the 1840s to the telephone, radio, telephone and television. O Today satellites and internet has caused a major change in our society.

O Canada has both public and private broadcasters. O CBC is an example of public broadcaster and Global is an example of a private broadcaster.

Who should control the airwaves? O In Canada it is the CRTC that controls and regulates what is on radio and television. O They also control the amount of Canadian content on both. O They help promote Canadian culture.

The Debate O Read page 55 and the debate about the CBC and the CRTC.

Broadcasting Francophone Cultures around the world O TV5 is a French Language network that was created in O It was created for anyone in any country that speaks French. O They create francophone broadcasting that is for all francophone culture.

O CBC radio is also presented in French in Canada. O All Canadian broadcasting must have 15% Canadian content. O Diverse cultural TV and radio is common. O APTN is another example of cultural TV.

O On this channel they will show things that are important to the culture. O It was the world’s first aboriginal TV station. O They have 25% of programming is in English and 15% in French.

Promoting Languages and Culture O What is a minority language? O Global forces have threatened minority languages in the world. O Transnationals will broadcast in the language of the majority.

O Many indigenous groups and minorities are ignored O Lately there has been more focus on servicing the minorities. O Money can be made on these services. O More and more we are bringing minorities into Canada.

The Roots of official bilingualism O Two major languages have been a focus on Canada, English and French. O 1 in 5 people in Canada are of Canadien descent. O Many people study in Francophone schools or study it for a second language. O Today it is cool for kids to speak a second language.

Strategies for promoting an official Language O Promoting minority language needs support from government source to start. O What were the goals in the founding of Canada? O Create a country of two founding peoples ands allow them to live together

O Bilingualism occurred over time. O Stamps became bilingual in 1927 O Bank notes in 1936

Canada’s CRTC: successful promoter of culture? O Its purpose is to regulate and promote Canadian culture in the broadcast media. O It is governed by the Broadcasting Act of O This Act is meant to ensure that all Canadians have access to a wide variety of high quality Canadian promgraming.

O They do ensure how much Canadian content there is in TV and radio. O It does support Canadian culture with exposure. O Another view is that it prevents people from seeing and hearing what they want.

O See page 63 for points on whether a show can be classified as Canadian or not.