Khalid Hussain Mohd Introduction to Marketing Khalid Hussain Mohd.

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Presentation transcript:

Khalid Hussain Mohd Introduction to Marketing Khalid Hussain Mohd

What is marketing ? Marketing is how to find customers. Marketing is to know what is your customer needs and wants. Marketing is how you can get the biggest profit with minimum losses. Marketing is to know how you can expand your business in big areas.

Khalid Hussain Mohd Marketing Activities Managing products Market research Pricing Advertising and Promotion Distribution channels Marketing planning

Khalid Hussain Mohd What is Target Market Target Market is techniques to get the specific customer (maybe by advertising) The Marketing managers are looking for specific target market to win a competitive advantage.

Khalid Hussain Mohd What isTarget market categories Age Gender Nationality Culture Religion Address Profession

Khalid Hussain Mohd The 4 P’s of Marketing The marketing environmental variables and these are thing can’t be control by company such as Government roles. The marketing mix variables (4 P’s) such as 1. Product 2. Price 3. Place 4. Promotion

Khalid Hussain Mohd How making can help your company By Promoting the company Planning Advertising Releasing new products that customer needs and wants Doing the market research