Priority Conservation Site MPA was established in 1999 “Cagangohan Fish Sanctuary” One of the 14 Pride Campaign Sites of the Philippines Conservation is.

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Presentation transcript:

Priority Conservation Site MPA was established in 1999 “Cagangohan Fish Sanctuary” One of the 14 Pride Campaign Sites of the Philippines Conservation is a Global Concern!

THREATTHREAT K N O W N C O N T R I BU T I N G F A C T O R S Social Institutional TARGETTARGET

Social marketing Audience Identification & Segmention Benefits Exchange Marketing Mix (4Ps) Strategy Social Increase Fish biomass and coral cover in Cagangohan Sanctuary Reduce intrusions of Fishers in Cagangohan Sanctuary Fishers no longer intrude in Cagangohan Sanctuary

Create enabling environment for a new behaviour to be adopted Social Institutional IMPROVED AND SUSTAINED MPA MANAGEMENT AND GOVERNANCE Social

Qualitative Research - Focus Group and In–Depth Interview Barrier Removal Strategies Audience Segmentation Marketing Mix Community Mobilization Benefits Exchange Definition KAP Survey Question Revision Creative Brief Campaign Materials Development Quantitative Research - KAP Survey, MEAT, Pre-Post Assessment Barrier Removal effectiveness tracking Impact Effectiveness Stakeholders Engagement -Meetings and Planning Contribution Collaboration Nov 2012 Mar 2013 Impactful Pride Campaign Need Baselines

People FacilitiesBudget Support Needs For the Pride Campaign DNSC, LGU, RARE, BLGU POs, ManCom, EMC,TWG, Law Enforcement, SP, NGOs, NGAs Training Venue, Boat, Guard House, Transportation 225, PhP

Let the future children see the wonders of a well-managed Marine Protected Area, the “Cagangohan Fish Sanctuary”... an infinite source of food /Fish and Pride of the Panaboans. For more information visit Panabo City Pride Campaign at or contact Girley S. Gumanao, Conservation Fellow Phils2 Cohort at DNSC-Panabo City at telephone numbers , and add: