talks! Using Mobile for Outreach and Education July 16, 2009 Conference Call: Access Code: Sponsored by

Using Mobile for Outreach and Education Conference Call: Access Code: Using ReadyTalk Chat & raise hand Mute = *6, Unmute = *7 If you lose your internet connection, reconnect using the link ed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support:

Using Mobile for Outreach and Education Conference Call: Access Code: You are being recorded… This seminar will be available on the TechSoup website along with past webinar presentations: – You will receive a link to this presentation, material and links. After the webinar, you can ask follow-up questions in the Emerging Technology Forum: –tinyurl.com/mbo826

talks! Using Mobile for Outreach and Education Facilitator:Kami Griffiths, TechSoup Presenters:Adam Shyevitch, Michael Sabat Sponsored by

Using Mobile for Outreach and Education Conference Call: Access Code: Today’s Speakers Volunteers: Becky Wiegand, Laura Newton (TechSoup) Kami Griffiths TechSoup Adam Shyevitch Boston After School & Beyond Michael Sabat Mobile Commons

Using Mobile for Outreach and Education Conference Call: Access Code: Agenda Overview: Mobile Basics Using Mobile to Provide Services Using Mobile to Broadcast Information How to Get Started Audience Q&A About TechSoup

Using Mobile for Outreach and Education Conference Call: Access Code: Why Go Mobile? 250 million mobile phones in the United States We send more than 1 billion text messages daily in the United States alone 58% of all Americans have sent or received a text message Mobile is an immediate and urgent method of communication with constituents

Using Mobile for Outreach and Education Conference Call: Access Code: Mobile Basics Short Code: 5 or 6 Digits Keyword: Corresponds to Campaign or Subscription VP Short Code Keyword Short Message Service (SMS)

Using Mobile for Outreach and Education Conference Call: Access Code: Mobile Basics Text Alerts Text-to-Data Text-to-Voice Text-to-Screen MMS and Video Smartphone Apps

Using Mobile for Outreach and Education Conference Call: Access Code: Mobile Basics Approaches to mobile use: – ‘Pull’ Technologies : your constituents contact you via mobile to request specific information; you respond with customized information – ‘Push’ Technologies : you broadcast information via mobile to a distribution list of subscribers who give you permission to send them messages

Using Mobile for Outreach and Education Conference Call: Access Code: Using Mobile to Provide Services ‘Pull’ Technologies

Using Mobile for Outreach and Education Conference Call: Access Code: Using Mobile to Provide Services ‘Pull’ Technologies

Using Mobile for Outreach and Education Conference Call: Access Code: Program Information on Mobile 1.Text “AFTERSCHOOL” to a five digit short code to access system. 2.Receive menu of options. Txt in yr address, age, and interest code 1 for arts 2 sports 3 academics 4 music 5 new media 6 jobs 7 environment 8 GLBTQQ 9 other. Like this 373 Chelsea 16 4

Using Mobile for Outreach and Education Conference Call: Access Code: Program Information on Mobile 1.Text “AFTERSCHOOL” to a five digit short code to access system. 2.Receive menu of options. 3.Reply with 31 Heath Receive answer with click to dial phone number Diablo Glass School 123 Terrace Street MTWT diabloglassschool.com Neighborhood Network Television 3025 Washington MTWTFSa

Using Mobile for Outreach and Education Conference Call: Access Code: Public Health Information for Youth

Using Mobile for Outreach and Education Conference Call: Access Code: Public Health Information on Mobile: Text to Computer Text YOUTH to five digit short code Outgoing Message 1: Txt in yr zip, age, and question code 1 for sex 2 pregn’cy 3 STD/HIV 4 drugs 5 smoking 6 violence 7 anxiety 8 housing 9 hunger Like this ” Reply: U can stop using Dial 911 if emgncy Or JP Health Center 640 Centre St. ask fr Julie XXXX

Using Mobile for Outreach and Education Conference Call: Access Code: Public Health Information on Mobile Text to Person Text YOUTH to five digit short code Outgoing Message 1: Ask your confidential Q about school, sex, parenting, drugs, violence, anxiety, housing, hunger, or other health concern. We’ll reply within 4 hours.” Question: drug rehab, JP Hi. It’s great UR seeking help. The best place 2 start is JP Health 640 Centre St. ask fr Julie XXXX Good luck!

Using Mobile for Outreach and Education Conference Call: Access Code: Youth Reporting Twitter + Google Maps

Using Mobile for Outreach and Education Conference Call: Access Code: Youth Reporting SMS Text Poetry SMS Story Telling 160-Character Chapters Simple Twitter Account

Using Mobile for Outreach and Education Conference Call: Access Code: Using Mobile to Broadcast Information ‘Push’ Technologies Build your subscriber list Opt-in to receive messages

Using Mobile for Outreach and Education Conference Call: Access Code: Using Mobile to Broadcast Information ‘Push’ Technologies Step 2: Constituent gets audio talking points and is connected to the Governor ’ s office Step 1: Food and Water Watch sends a text action alert SMS Action Alert to Voice Call Call Governor : Schwarzenegger to tell him to protect our water! Reply with “Call” to be connected.

Using Mobile for Outreach and Education Conference Call: Access Code: Using Mobile to Broadcast Information ‘Push’ Technologies Create Interactive Events Messages from Constituents can be pushed to JumboTrons and screens, like this one in front of the California Governor ’ s Mansion Tell the Governor: REAL healthcare reform means AFFORDABLE healthcare. Text IOH to

Using Mobile for Outreach and Education Conference Call: Access Code: Getting Started Set Goals Select a Mobile Application Provider –Vendor Options Aggregator Management Service Messaging Service Marketing Service –Shortcode Options: Vanity shortcodes, random shortcodes, shared shortcodes

Using Mobile for Outreach and Education Conference Call: Access Code: Getting Started Issues/Considerations –‘Pull’ Technologies: Automated systems vs. staffed systems Recipients may incur cost per text message Advertising cost to promote text lines to target audiences –‘Push’ Technologies: Opt-in: getting people’s permission to contact them Build list Carefully manage how frequently messages are sent

Using Mobile for Outreach and Education Conference Call: Access Code: Cost Structure One-time set-up fees (licensing fees) Ongoing hosting fees, messaging fees, short code fee  Make sure you understand the final cost of service

Using Mobile for Outreach and Education Conference Call: Access Code: Budget Set up fees from $1,700 to $6,000 Monthly fees from $250 to $2,500 Messaging costs: –Round trip message: assuming 5,000 messages/month, estimate $ $0.04 per –Some vendors sell blocks of messages

Using Mobile for Outreach and Education Conference Call: Access Code: Resources Mobile Commons Blog Mobile Giving Insider MobileActive Mobile Marketing Association MobileVoter Center for Future Civic Media

talks! Questions? Submit your questions using the chat box.

Using Mobile for Outreach and Education Conference Call: Access Code: Continue the Discussion… Additional questions can be answered by posting in the TechSoup Emerging Technology forums: –tinyurl.com/ mbo826

Using Mobile for Outreach and Education Conference Call: Access Code: Get the Most Out of TechSoup At TechSoup, you’ll find a range of technology services to help your nonprofit: – Read helpful articles in our Learning Center – Request donated software, hardware, and online services – Join our community forums to learn from your colleagues – Browse upcoming events and conferences

Using Mobile for Outreach and Education Conference Call: Access Code: Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week: Monday 1:00 pm Mountain Standard Time (MST) Wednesday 9:00 am MST Thursday 1:00 pm MST Friday 9:00 am MST For more information: pages.readytalk.com/techsoup.html

talks! Thank you! Please complete the post event survey. For more information contact: Kami Griffiths