ADVOCATE DIGITAL MEDIA Digitally-Focused Full Service Marketing Firm

Why are you here?  What do you hope to learn?

Biggest advertising expenditures?  Business owners?  In charge of marketing?  Electronic? TV, Radio?  Newspaper?  Digital?

Today We’ll look Forward…

1984: The World Was Simpler

And Then…

Where do we go from here?  This is today’s reality  How can you possibly get your message out?  You cannot do what you’ve always done - that world is over. Gone.  The average consumer has a computer in their pocket for more powerful than the biggest supercomputers 30 years ago.  Are you really going to reach them the same way you did in 1984?

By The Numbers  $15 Million Dollars. The amount spent on digital advertising in the Crossroads in  41%. The Online share of advertising dollars right here.  99%. The projected growth of online marketing by 2020 in our market.

What we’ll talk about today  The Internet Of Things  Mobile Strategy  Creating a winning marketing plan  How best to engage in Social Media  Content Marketing  Google Analytics – How do you measure all of this stuff?  Finally, budgeting for digital. How to get started!

THE INTERNET OF THINGS

THINGS Connected to the internet?

Things  Smart Phones  Cars  Light bulbs  Locks  Watches  Streaming Devices  Thermostats  Sprinkler Systems  Home Security  And EveryTHING else

But It All Started With This  1982 Internet connected coke machine.  Carnegie Mellon Computer Science Students Were Tired of Warm Coke, Or Worse, NO COKE!  So after some finagling you could see the stock and  IoT was born…

Now We Have Simple Things…

Complex Things Tesla Model S Software Updates and Auto Pilot

Possibly Worthwhile Things… Tesla Model S Software Updates and Auto Pilot

Entertaining Things  Smart TVS  Streaming Devices  Gaming Systems  Software Platforms

New Channels

Next To “Old” Channels

America Doesn’t Look Like This Anymore…

Look Familiar?

Effect On Traditional Media Total Disruption

© Borrell Inc., All rights reserved 25 Local Advertising’s X Year: Online Overtakes Analog Sources: Borrell Associates, Inc., 2016 $ in Billions

© Borrell Inc., All rights reserved 26 Local Advertising Shares By Medium, 2015 vs Sources: Borrell Associates, Inc., 2016

© Borrell Inc., All rights reserved 27 Local Advertising Shares By Medium, 2015 vs Sources: Borrell Associates, Inc., 2016

© Borrell Inc., All rights reserved Local Advertising Growth Rates by Medium Sources: Borrell Associates, Inc., 2016

The Smart Home: Many Players

The Smart Home: Way More Products

Automation

Security

Health  Fitbit  Apple Watch  Pacemakers  Hearing Aids…

Other Wearables

Automotive  Apple Carplay  Android Auto  Manufacturers (Clunky)  SmartPhone Continues to be the hub

Why Does Any Of This Matter To Local Businesses?

The Internet Is Ubiquitous Culture Defeats Strategy & The Culture Is Digital  Connected Devices Managed Through The Digital Hub – Your SmartPhone  Social Platforms  Digital Video  Digital News & Information Distribution

There are only 2 kinds of people in the world now

Connected and Not Connected. Period.  Which do you think have a greater ability to buy your products?

And Then There Will Be The Non- Human Overlords…  Link Link