The Engine of SOC Design Korea – an Important Market Antonio J. Viana Sr. VP of Worldwide Sales.

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Presentation transcript:

The Engine of SOC Design Korea – an Important Market Antonio J. Viana Sr. VP of Worldwide Sales

2 © Tensilica Inc. LG Electronics - Mobile DTV Tensilica in Mobile Video Applications Processors Low Power, High Flexibility, Fast Time to Market for DMB Broadcast TV LT1000 LD1200 DMB SoC

3 © Tensilica Inc. Samsung 5Mp camera phone MP3, AAC, WMA audio on Xtensa HiFi1, ATI inside Samsung Samsung selected ATI Imageon 2282 for high end model Equipped cell phones SPH-V7800 5M Pixel Camera Phone Uses Imageon 2282

4 © Tensilica Inc. Sample of Tensilica’s 80+ Licensees Semiconductors System OEMs

5 © Tensilica Inc. Programmability in Image Processing Desktop Printing Three of top four printer makers use Tensilica for image processing

6 © Tensilica Inc. HDTV Performance + Programmability NTT Electronics Video IC Family World's first single-chip HDTV CODEC uses four Xtensa processors First High-Definition Camcorder JVC GR-HD1

7 © Tensilica Inc. Used in Many Networking Chips CRS-1 router scales up to 92 terabits per second High Performance Network Processing Highest performing router uses 188 Tensilica processors per chip

8 © Tensilica Inc. Electronic Specification Configuration selection and custom- instruction description Why Tensilica’s Processors? #1 – Highly Automated Configurability Xtensa Processor Generator * * US Patent: 6,477,697 Use standard ASIC/COT design techniques and libraries for any IC fabrication process Iterate in minutes! Complete Hardware Design Source RTL, EDA scripts, test suite Customized Software Tools C/C++ compiler Debuggers, Simulators RTOSes Processor Extensions int main( ) { int i; short c[100]; for (i=0;i<N/2;i++) { int main( ) { int i; short c[100]; for (i=0;i<N/2;i++) { ANSI C/C++ Code Source code XPRES Compiler Optional Step Runs in Minutes!

9 © Tensilica Inc. Why Tensilica Processors? #2 – High Performance NORMALIZED EEMBC BENCHMARK - PER MHz Xtensa with TIE Xtensa “out of the box” MIPS 20Kc “out of the box” ARM 1026EJ-S “out of the box” All scores are Simulations of Licensable cores. All scores are EEMBC/ECL Certified Per-MHz certified benchmark scores normalized to ARM = unit score of 1 for suitability in graphing. Competitive Data as of April Source: ARM MIPS Basic Xtensa architecture outperforms other leading RISC CPUs Xtensa base processor Xtensa with Designer-Defined Instructions Benchmark Results

10 © Tensilica Inc. Why Tensilica Processors? #3 – Low Power Half the power and twice the performance of the industry’s leading processor core Tailoring makes it lower power Only the functions you need optimizes for performance and power

11 © Tensilica Inc. Tensilica – A Growing Company High leverage IP business model Products: Configurable processor cores + software intellectual property Revenue stream: License + royalty Directly serving $50B SOC silicon market Recent accolades in the press In-Stat Processor IP of the Year (2005) Fortune Magazine 15 Cool Companies (2004) Frost & Sullivan Semiconductor Entrepreneurial Company of the Year (2004) Red Herring Top 100 Innovators (2004) Broad system OEM and semiconductor customer adoption Widely used in volume in consumer and communications applications

12 © Tensilica Inc. New Office in Korea New country manager – Myeong-Heum Yeon Strong background at TI, Samsung and LG Strong customer base LG Electronics Used in Samsung phones Korea is important market Very innovative design engineers Strong SOC design market Strong in high-volume, high-value consumer electronics worldwide