Occasions for Public Speaking

Apple Keynote 2014

Speech “Genres”  “A rhetorical speech genre represents a coherent and recognized arrangement of elements in a composition or discourse that is appropriate to certain occasions and that creates audience expectations that constrain and guide a speech’s content, style, and delivery.”

Genres  Genres are methods for interpreting objects (texts)

Genres  Genres are practical tools that speakers can use to anticipate and control the reactions of an audience  Genres serve to provide audience members with frameworks for interpretation.

Examples of Genres

Influence of the Occasion  Specific speeches for specific occasions  Constraints created by occasions  Constraints not absolute

Decorum  “A decorous speech is one that conforms to the expectations of a particular occasion.”  Formality  Length  Intensity

Decorum  Supporting material  Identification  Identify your purpose

Deliberative Speaking  Prevalent with any formal or informal decision-making group – “What shall we do?”  Answer not self evident, but a decision is required  Involves informing and persuading

Deliberative Speaking  Community Service  Oral reports & presentations  Group presentations  Public hearings & debates

Ceremonial Speaking  Also known as epideictic speaking  Focus on values and bringing people together  Impact of resonance  Articulating unexpressed feelings

Ceremonial Speaking  Speeches of greeting  Introductions  Speeches of tribute  Testimonials, eulogies, toasts, roasts  Speeches marking awards  Presentation, acceptance

Deliberative/Ceremonial  Keynote  After-dinner  Commencement

Reagan’s Challenger Address

Bobby Kennedy on Death of Martin Luther King, Jr.

Chip TED