The Allure of Fragrance (and how it relates to Fashion)
What is Perfume? A blend of essential oils and solvents to bind the solution together Some perfumes also use food coloring First mentioned in an Egyptian text in 2 BC Sourced from both plants and animals – Plants (botanicals) – Animals (musk)
Olfactory Notes in Perfume
Early Perfumes Fiori di Capri (1390, Italy) Santa Maria Novella (1610, Italy) Farina 1709 Eau de Cologne (Germany)
Why We Love Perfume The Olfactory Sense is powerfully connected to memory and pleasure – Smelling cookies baking makes you remember mom baking, a connection with a happy youth Pheromones are scent triggered hormones that are released when we wear it Fragrance is customized: it gives us a sense of individuality
Perfume Organ In Grasse France, a perfumer uses the perfume organ to mix scent essences The perfumes we buy are already mixed for us, but on Tuesday you will get to determine the scent!
Perfume Bottles and Atomizers The scent combined with an exotic container proved to be a magnet for women who had the extra money to buy it Perfume prior to the Modern Age was only for those with royal affiliation and upper class incomes
The Perfumatic Perfume became so popular in the 1940’s that coin operated machines appeared in restaurants and train stations to meet the demand Fun Fact: I have a Perfumatic at home!
Celebrity Perfumes The first celebrity fragrance was Elizabeth Taylor’s Passion in French perfumer Annick Goutal sued because she had a perfume with the same name Liz followed up with White Diamonds, launched in 1991 by Elizabeth Arden As of 2011, still the best selling celebrity fragrance on the market!
Celebrity Perfume Best Sellers White Diamonds $23 million last year! Britney Spears 10 million bottles sold since 2004 J. Lo Glow over $100 million in sales since its launch in 2002 Paris Hilton collection: makes up 40% of the perfume company Parlux’s sales We don’t have 2015’s #s yet, but Forecast for 2016:
What Would You Call Your Perfume? Would you need to know what it smells like? Justin Bieber’s “Someday” – what does that name mean? Why was Elizabeth Taylor’s scent called “White Diamonds” What is behind the name Chanel No. 5? If Roslyn HS had a perfume, what would it be called?
Scent Tasters The Scent Taster is really just a pretty blotter strip, but it helps to market your perfume The shape can mirror your bottle, or just evoke a feeling related to your fragrance Design a perfume – name it Design your perfume bottle Come up with a Scent Taster shape
Scent Tasters The Scent Taster is really just a pretty blotter strip, but it helps to market your perfume The shape can mirror your bottle, or just evoke a feeling related to your fragrance Let’s experience some fragrance families