5 Reasons HTML5 Apps are Easy to Monetize Alexander Krug, Founder & CEO SOFTGAMES Mobile Entertainment Services GmbH
2 WHO? 10+ years in mobile gaming Ex-Yahoo! Games Manager Serial games entrepreneur Big supporter of HTML5
3 WHAT IS THE STATE OF ?
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6 SHOULD WE BE WORRIED?
7 We are here!
‘S SUPER POWERS:: -Multiple Platform Support -Everybody can play – instantly -No download or installation -High virality -Real-time updates -No dependency on App Stores
9 WOW! But how to make money with games?
1. Various Business Models -In-Game Advertisement -Freemium -License Fee -Subscription
2. Distribution Channels -Mobile Web -App Stores (Hybrid App) -Carriers -Social Networks
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3. Great Virality -Just share a link -Everybody can play it
4. Instant Accessibility -Click-and-play flow -No download & installation -No forwarding to external app store
15 4. Instant Accessibility
5. Optimization on the Go -Much easier A/B Testing -Update on the fly without any hustle and delay -Always up-to-date
17 GAME SUCCESS STORIES
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19 2.5m Users WW 30% Day-1 Retention
20 GOT A GAME?
HOW WE CAN HELP U! Distribution: One access point to 20+ channels globally Distribution: One access point to 20+ channels globally Discovery: Cross-promotion & viral features Discovery: Cross-promotion & viral features Monetization: Localized payments in 85+ countries + Advertisement Monetization: Localized payments in 85+ countries + Advertisement Interested? Send us an !
22 THANKS! Questions? LinkedIn.com/in/alexanderkrug