5 Reasons HTML5 Apps are Easy to Monetize Alexander Krug, Founder & CEO SOFTGAMES Mobile Entertainment Services GmbH www.softgames.de.

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Presentation transcript:

5 Reasons HTML5 Apps are Easy to Monetize Alexander Krug, Founder & CEO SOFTGAMES Mobile Entertainment Services GmbH

2 WHO? 10+ years in mobile gaming Ex-Yahoo! Games Manager Serial games entrepreneur Big supporter of HTML5

3 WHAT IS THE STATE OF ?

4

5

6 SHOULD WE BE WORRIED?

7 We are here!

‘S SUPER POWERS:: -Multiple Platform Support -Everybody can play – instantly -No download or installation -High virality -Real-time updates -No dependency on App Stores

9 WOW! But how to make money with games?

1. Various Business Models -In-Game Advertisement -Freemium -License Fee -Subscription

2. Distribution Channels -Mobile Web -App Stores (Hybrid App) -Carriers -Social Networks

12

3. Great Virality -Just share a link -Everybody can play it

4. Instant Accessibility -Click-and-play flow -No download & installation -No forwarding to external app store

15 4. Instant Accessibility

5. Optimization on the Go -Much easier A/B Testing -Update on the fly without any hustle and delay -Always up-to-date

17 GAME SUCCESS STORIES

18

19  2.5m Users WW  30% Day-1 Retention

20 GOT A GAME?

HOW WE CAN HELP U! Distribution: One access point to 20+ channels globally Distribution: One access point to 20+ channels globally Discovery: Cross-promotion & viral features Discovery: Cross-promotion & viral features Monetization: Localized payments in 85+ countries + Advertisement Monetization: Localized payments in 85+ countries + Advertisement Interested? Send us an !

22 THANKS! Questions? LinkedIn.com/in/alexanderkrug