THE FUTURE OF DESTINATION MARKETING DESTINATION MARKETING SESSION 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14

T HE R EST OF THE W EEK A HEAD  Wed, May 11 – presentation slide decks for client project due by 12:00 (post to MyCourses)  Thu, May 12 – client presentations 9:00 – 10:00 Dry run to class 10:10 – 11:30 Revise & record No later than 12noon, post streaming video link of presentation to MyCourses  Fri, May 13 – Final Exam 9:00 – 12:00 Course material since midterm Format similar to midterm

SESSION 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 PREVIEW SESSION 12 The Future of Destination Marketing The Future of Destination Marketing Rock and Lake Client Presentation The Destination Marketing Final Exam

SESSION 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 PREVIEW SESSION 12 The Future of Destination Marketing The Destination Marketing Final Exam

When: Friday, May 13 09:00-12:00 Format: 1.Vocabulary 2.Short Answer 3.Short Essay Case C12 – Marketing Communications C13 – Public Relations and Publicity C7 – Disasters, crises and Dark Tourism C15 – Performance Measurement S 9: Integrated Dest Mkt Comm. S 10: Destination Marketing Planning S 12: Future of Destination Mkt CHAPTERS LECTURES SUSTAINABLE DESTINATION MARKETING PRESENTATIONS ROCK AND LAKE PROJECT Human Rights Global Warming Labour Markets Nature-based The Rock and Lake Experience TREND SPOTTING EXERCISE Destination mkt Tourism mkt Sustainable tourism Travel industry Hospitality industry

SESSION 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 PREVIEW SESSION 12 The Future of Destination Marketing The Future of Destination Marketing The Destination Marketing Final Exam

Assignment: Trend Spotting One of the best ways to begin to get an idea of what the future of destination marketing holds is to take a look at what’s trending. Trend: a general direction in which something is developing or changing Instructions: Go out on the internet (in assigned teams) and explore trends: 1.Destination marketing 2.Tourism marketing 3.Sustainable tourism 4.Travel industry 5.Hospitality industry Each team will make one submission where indicated at MyCourses that includes one trend per team member. Explain your trend so that it can be understood, i.e., don’t simply label it. No duplicate trends within teams. Will be covered on the Final Exam. Trends 2016

SESSION 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 PREVIEW SESSION 12 The Future of Destination Marketing The Future of Destination Marketing Rock and Lake Client Presentation The Destination Marketing Final Exam

Assignment #1: Revise & resubmit your Rock and Lake Experience Descriptions based on Feedback and Reflection Step 1: As a team, review the feedback you received from other class members on your experience description. Step 2: As a team, self-assess how well you described the Rock and Lake experience for which you were responsible for Authentic Experiencers. Reconsider the three key questions: Why does it (the experience) appeal? Why would Authentic Experiencers want to have this experience? How would Authentic Experiencers feel before, during and after this experience? What will Authentic Experiencers be doing when engaged in your experience and how will they be doing it? What is it that differentiates this experience at Rock and Lake from other similar businesses? Step 3: Revise your experience description based on your team discussions of Steps 1 and 2, along with the following: Give your experience descriptive an engaging, active title Merge your USP into your experience description Step 4: Post your revised experience description where indicated at MyCourses.

Assignment #2: Prepare a 5 min. presentation on your experience description for your client Address the following: a. Who are we? (Introduce team members; provide team pic; express appreciation for opportunity to work on project and visit Rock and Lake – make it personal) (50 points) b. What is our presentation about and why is it important for marketing the Rock and Lake experience? (provide a description of project objective, process and resources used (along with any important definitions, i.e. traveler types, Authentic Experiencers). (50 pts) c. What did we do? (original description => team’s proposed experience description) (50 pts) d. Why does our proposed experience description achieve our project objective and how can it help market the Rock and Lake experience for which we were responsible? (50 pts) e. What are some other recommendations that we have for ensuring that this experience resonates with Authentic Experiencers? (important “…ing” words to use, 3-5 suggested photos (50 pts)

THE FUTURE OF DESTINATION MARKETING DESTINATION MARKETING SESSION 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14