Olympia Lightning Eric Becker, Timmy Stephens, Anaclaudia Gonzalez

Our Team Info Location: Olympia, Washington Team Name: Olympia Lightning

Our Logo

3 Key Players PlayersWeightHeightCollegeNumberPosition Robert Griffin III 222lb6’2”Baylor10QB Mark Ingram 251lb5’9”Alabama22RB Sammy Watkins 221lb6’1”Clemson14WR

Uniform Design

Merchandise Design

Ticket Design

Sponsorships Samuel Addams It’s an America brewed beer which the fans would love. Their advertising skills already make you want to have a cold one. If they sponsored us it would be perfect since our target market is grown men who would which love to drink while watching football. Under Armor They are one of the best know sportswear company’s out there. If our players wore their uniforms while on the field they would get tons of advertisement. As a tradeoff they would make there type of shirts with our logo and team names. Subway They are a healthy fast food place which would be great to have at our home games as easy to get food during half time. They would let our players appear in commercials and our logo on napkins. In return we would let them sell during half time.

Promotion Stuff Famous musician plays thanks giving game A famous musician will play at our half-time shows on thanks giving day Breast Cancer awareness month The Olympia Lightning will wear pink jerseys and 25% of our profits go to helping breast cancer research. Scholarship day We will have a contest and 25 high school and 25 college students will win a 10,000 dollar scholarship to the college of their choice.

Public Relations Activies F OOTBALL P LAYER C AR W ASH Some of the footballs players get together to have a car wash. While washing car they will sign the fans stuff and take pictures. Along with the car wash all the money that they raise will be put back to the community. This will help the player’s image making them look more friendly and likeable to the fans. Y ARD S ALE The players get some of their old jersey and footballs and sell it in a huge yard sell signing there old belongings and giving them to new owners. The money they make with this will go toward small business in the area. With this yard sell we can advertise the team. BBQ AND RAFFLE The players will cook a home cooked BBQ along with this a huge raffle for coupons for nearby stores gifts from the team and tickets for games. All the money made will go to community actives for future events. This will show our team cares by giving back to the community.

Charity Foundation The Olympia Lightning “make a wish Foundation” Our mission is to make every eligible kids wish come true. For every stuffed animal you buy we will donate money and help make a child, with a life threating condition, have their wish come true. We chose this foundation to help kids with a life threating condition. Every child deserves a wish and dreams come true.

Magazine and Newspaper ads

During The Game! Mascot will do various things (such as pushups and using T-shirt launchers) to keep crowds entertained during the games. For all people’s at the show. Having an artist perform during half time (such as Katy Perry or Justin Timberlake). Targeted primarily at a younger audience, but can also include artists for older audiences. Cheerleaders can be on the sidelines and cheering, to give motivation to both the players and the fans in the stands. Targeted at a younger audience. Kiss cam. Can have a camera going during half time for random couples to kiss. Targeted at couples (married or dating). Having people dancing and having jam sessions outside the stadium to greet people. Used to gain audiences of all demographics.