Claire McCardell 1930’s -1950’s by Elysia De Luca

Simple, functional, yet stylish McCardell revolutionized women’s clothing by developing ready-to-wear fashion, and styles we still wear versions of today. signature trademarks large pockets wrap around sashes clean lines

How she got started…  McCardell was in the fashion busness long before she became a designer. Began as a model An assistant to designer Robert Turk  McCardell was in the fashion busness long before she became a designer. Began as a model An assistant to designer Robert Turk

She did it all… Model… to… designer … swim wear… to…evening gowns. Extremely versatile she made coats, suits, ball gowns, ski outfits, rain coats, Sports wear, and everyday clothes.

top news stories 1930’s ’s GREAT DEPRESSION: ish CANGE OF WOMENS ROLES: Women begin to enter into the work place. The “BABY BOOM”: all the men returning from war caused there to be the most babies born in one period until recently.

Fashion transition Helm line rose, garments became tighter, arms were shown, dresses were more masculine, and womanly curves were eliminated.

Styles of the 1930’s Looser and longer garments that flattered a famine Shape became popular. With women going To work they were In need for clothes that were more Comfortable, McCardell solved the problem by developing ready to wear Fashion.

a few more of her garments…

Sources: hp hp s s Book: Claire McCardell: redefining modernism