Don’t Make It A Grad To Forget Visual Rhetoric Powerpoint By: K Bishop

Background Information Made by Mothers Against Drunk Driving.

What is the appeal to logos? I think the appeal to logos is that it isn’t smart to drink and drive. When you drink and drive you loose you sense of judgment and you can make poor choices that can end in death.

What is the appeal to ethos? I think the appeal to ethos is that if you drink and drive you could be throwing away not only your future but other people’s too.

What is the appeal to pathos? I think the appeal to pathos is that mothers don’t want to loose their babies, especially before they have their chance to chase their dreams.

Who is the audience? I think the audience is to teens and mothers. It shows what can happen if you drink and drive and it reiterates to mothers to warn their kids about the effects of drunk driving.

What is the focus? The focus is the picture frame. It resembles a broken car windshield. The girl is also in her graduation robe. It symbolizes that she just graduated but her dreams were taken away.

What aesthetics are there? There is a phrase in the bottom right corner next to the ad’s logo. It says, “Don’t make it a grad to forget.” It means don’t let someone or yourself drink and drive because graduation is supposed to be a happy celebration.

Citations 009/03/30/30-photoshopped- images-in-advertising-design/