South East Food Conference 23 rd March 2007 Claire Boville Nutrition Division Signposting Workshop Session

‘Traffic Light’ Signposts in the Marketplace Sainsburys Waitrose Co-operative New Covent Garden Soup Company

‘Traffic Light’ Signposts in the Marketplace with additional GDA Information McCain Marks and Spencer Moypark Avondale Bernard Matthews

Signposts currently in the Marketplace which Display GDA information only Tesco Morrisons Somerfield Lidl Coca-cola, Kraft, Masterfoods, Nestle, Danone, Kelloggs, Unilever, Walkers, Cadburys. Spar

Making healthier in-category choices (Agency recommended categories for signposting) Breakfast Cereals LOW Fat LOW Sat Fat LOW Sugars LOW Salt 0.7g Per serve 0.2g Per serve 0.2g Per serve Trace Per serve LOW Fat LOW Sat Fat HIGH Sugars MEDIUM Salt 0.8g Per serve 0.3g Per serve 11.8g Per serve 0.3g Per serve Shredded WheatCoco pops Each 45g serving with 125ml semi skimmed milk contains Of your guideline daily amount Calories 217 Sugars 6.3g Fat 3.2g Saturates 1.4g Salt 0.2g 11%5%7% 3.3% Each 30g serving contains Of your guideline daily amount Calories 116 Sugars 11.8g Fat 0.8g Saturates 0.3g Salt 0.3g 6%1%13%2%5%

LOW Fat LOW Sat Fat LOW Sugars MEDIUM Salt 4g Per serve 0.9g Per serve 2.6g Per serve 1.4g Per serve HIGH Fat 24.7g Per serve 6.3g Per serve 4.2g Per serve 1.9g Per serve HIGH Sat Fat LOW Sugars HIGH Salt Sandwiches Each sandwich contains Of your guideline daily amount Calories 262 Sugars 2.6g Fat 4g Saturates 0.9g Salt 1.4g 13%5%3% 23% Tesco Healthy Eating Salmon and Cucumber Each sandwich contains Of your guideline daily amount Calories 480 Sugars 4.2g Fat 24.7g Saturates 6.3g Salt 1.9g 24%35%5%32% Tesco Finest Chicken, Bacon and Avacado Making healthier in-category choices (Agency recommended categories for signposting)

Ready Meals Sainsburys Be Good to Yourself Chicken Korma Sainsburys Thai Red Chicken Curry HIGH Fat HIGH Sat Fat LOW Sugars MEDIUM Salt 39g Per serve 22g Per serve 13.5g Per serve 1.4g Per serve LOW Fat LOW Sat Fat LOW Sugars MEDIUM Salt 5.2g Per serve 2.8g Per serve 5.2g Per serve 0.9g Per serve Each meal contains Of your guideline daily amount Calories 404 Sugars 5.2g Fat 5.2g Saturates 2.8g Salt 0.9g 20%1%8%14%15% Each meal contains Of your guideline daily amount Calories 813 Sugars 13.5g Fat 39g Saturates 22g Salt 1.4g 41%56%15%110%23%

Sausages MEDIUM Fat 4.9g Per serve 1.9g Per serve 0.6g Per serve 0.8g Per serve MEDIUM Sat Fat LOW Sugars HIGH Salt HIGH Fat HIGH Sat Fat LOW Sugars HIGH Salt 12.7g Per serve 5.1g Per serve 0.8g Per serve 0.8g Per serve Asda Brand Thick pork Sausages Walls Pork Sausages Each sausage contains Of your guideline daily amount Calories 93 Sugars 0.6g Fat 4.9g Saturates 1.9g Salt 0.8g 5%7%1%10%13% Each 30g sausage contains Of your guideline daily amount Calories 128 Sugars 0.6g Fat 12.7g Saturates 5.1g Salt 0.8g 6%18%1%26%13% Making healthier in-category choices (Agency recommended categories for signposting)

Breaded, Coated or Formed Meat Products MEDIUM Fat MEDIUM Sat Fat LOW Sugars MEDIUM Salt 11g Per serve 3g Per serve 0.3g Per serve 1g Per serve Birdseye Chicken Char-grills Tesco Garlic Butter Chicken Kievs HIGH Fat HIGH Sat Fat LOW Sugars MEDIUM Salt 39.6g Per serve 21g Per serve 1.4g Per serve 1.2g Per serve Each char-grill contains Of your guideline daily amount Calories 190 Sugars 0.3g Fat 11g Saturates 3g Salt 1g 24%16%<1%15%16% Each Kiev contains Of your guideline daily amount Calories 474 Sugars 1.4g Fat 39.6g Saturates 21g Salt 1.2g 24%57%2%105%20%

Pizza MEDIUM Fat 9.1g Per serve 4.8g Per serve 4.8g Per serve 1.4g Per serve MEDIUM Sat Fat LOW Sugars MEDIUM Salt Sainsburys Thin & Crispy Cajun Chicken HIGH Fat HIGH Sat Fat LOW Sugars HIGH Salt 25.2g Per serve 8.7g Per serve 4.5g Per serve 3g Per serve Sainsburys Italian Pepperoni Half a pizza contains Of your guideline daily amount Calories 545 Sugars 4.5g Fat 25.2g Saturates 8.7g Salt 3g 27%36%5%44%50% Half a pizza contains Of your guideline daily amount Calories 391 Sugars 4.8g Fat 9.1g Saturates 4.8g Salt 1.4g 20%13%5%24%23% Making healthier in-category choices (Agency recommended categories for signposting)

Cheese HIGH Fat HIGH Sat Fat LOW Sugars HIGH Salt 14g Per serve 8.7g Per serve Trace Per serve 0.7g Per serve Weight Watchers Low Fat Mature Cheddar Seriously Strong Full Fat Mature Cheese LOW Fat MEDIUM Sat Fat MEDIUM Sugars HIGH Salt 0.9g Per serve 0.7g Per serve 2.3g Per serve 0.8g Per serve A 40g serving contains Of your guideline daily amount Calories 164 Sugars Trace Fat 14g Saturates 8.7g Salt 0.7g 8%20%<1%44%12% A 40g serving contains Of your guideline daily amount Calories 75 Sugars 2.3 Fat 0.9g Saturates 0.7g Salt 0.8g 4%1%2.5%4%13% Making healthier in-category choices

Cakes and Biscuits MEDIUM Fat MEDIUM Sat Fat HIGH Sugars MEDIUM Salt 5.1g Per serve 1.5g Per serve 13.7g Per serve 0.25g Per serve Mr Kipling Almond Slice Mr Kipling Bakewell Slice HIGH Fat HIGH Sat Fat HIGH Sugars MEDIUM Salt 7.4g Per serve 3.6g Per serve 22.8g Per serve 0.25g Per serve Each slice contains Of your guideline daily amount Calories 164 Sugars 22.8g Fat 7.4g Saturates 3.6g Salt 0.25g 8%11%25%18%4% Each slice contains Of your guideline daily amount Calories 146 Sugars 13.7g Fat 5.1g Saturates 1.5g Salt 0.25g 7%7.3%15%8%4% Making healthier in-category choices

Mayonnaise HIGH Fat HIGH Sat Fat LOW Sugars HIGH Salt 11.9g Per serve 0.8g Per serve 0.2g Per serve 0.3g Per serve Hellmanns Extra Light Mayonnaise MEDIUM Fat LOW Sat Fat LOW Sugars HIGH Salt 1g Per serve 0.1g Per serve 0.7g Per serve 0.5g Per serve Hellmanns Standard Mayonnaise Each 15ml serving contains Of your guideline daily amount Calories 14 Sugars 0.7g Fat 1g Saturates 0.1g Salt 0.5g <1%1%<1%1%8% Each 15ml serving contains Of your guideline daily amount Calories 101 Sugars 0.2g Fat 11.9g Saturates 0.8g Salt 0.3g 5%17%<1%4%5%

Salad Dressings MEDIUM Fat LOW Sat Fat MEDIUM Sugars HIGH Salt 0.5g Per serve 0.2g Per serve 1.6g Per serve 0.3g Per serve Kraft Light Caesar Salad Dressing HIGH Fat HIGH Sat Fat MEDIUM Sugars HIGH Salt 4.8g Per serve 0.8g Per serve 0.9g Per serve 0.3g Per serve Kraft Caesar Salad Dressing Each 15ml serving contains Of your guideline daily amount Calories 50 Sugars 0.9g Fat 4.8g Saturates 0.8g Salt 0.3g 2%1%4%7%5% Each 15ml serving contains Of your guideline daily amount Calories 15 Sugars 1.6g Fat 0.5g Saturates 0.2g Salt 0.3g 1% 2%1%5% Making healthier in-category choices

Crisps HIGH Fat HIGH Sat Fat LOW Sugars HIGH Salt 8.3g Per serve 3.8g Per serve 0.5g Per serve 2.25g Per serve Walkers Standard Crisps MEDIUM Fat LOW Sat Fat MEDIUM Sugars HIGH Salt 2.1g Per serve 0.3g Per serve 2g Per serve 0.4g Per serve Walkers Baked Crisps Making healthier in-category choices Each 25g pack contains Of your guideline daily amount Calories 131 Sugars 0.5g Fat 8.3g Saturates 3.8g Salt 2.25g 7%12%1%19%38% Each 25g pack contains Of your guideline daily amount Calories 99 Sugars 2g Fat 2.1g Saturates 0.3g Salt 0.4g 5%3%2% 7%

Chocolate MEDIUM Fat HIGH Sat Fat HIGH Sugars LOW Salt 3.2g Per serve 1.9g Per serve 8.5g Per serve Trace Per serve Boots Shapers Mint Nougat and Dark Chocolate Bar HIGH Fat HIGH Sat Fat HIGH Sugars LOW Salt 10g Per serve 4.9g Per serve 24g Per serve nil Per serve Asda Caramel Filled Bar Each bar contains Of your guideline daily amount Calories 83 Sugars 8.5g Fat 3.2g Saturates 1.9g Salt Trace 4%5%9%10%<1% Each bar contains Of your guideline daily amount Calories 201 Sugars 24g Fat 10g Saturates 4.9g Salt Trace 10%14%27%25%<1% Making healthier in-category choices

Advantages of ‘Traffic Lights’ Instantly comparable Colours based on standard amount of a product (100g) Indication of whether product has high, medium or low levels of key nutrients Based on Government advice