TIANB MEMBER SURVEY

PRESENTATION  Collection period: April 25 to May 10  Sample size: 56 respondents 2 TIANB Member Survey Transat Chair in Tourism

SUMMARY 1 Your business 2 Legislative background 3 Development 4 Support for the industry and marketing 3 TIANB Member Survey Transat Chair in Tourism

SECTOR OF ACTIVITY 4 TIANB Member Survey Transat Chair in Tourism Your business

NUMBER OF FULL-TIME EMPLOYEES TIANB Member Survey Transat Chair in Tourism 5 Your business  More than half of respondents ran small businesses with 5 or fewer employees  About 11% had businesses with more than 50 employees

GEOGRAPHIC LOCATION TIANB Member Survey Transat Chair in Tourism 6 Your business  More than one quarter of businesses are located in the southeast region of the province  More than one quarter of businesses are located in the southwest region of the province

RANKING OF EACH ISSUE TIANB Member Survey Transat Chair in Tourism 7 Legislative background

RANKING OF EACH ISSUE TIANB Member Survey Transat Chair in Tourism 8 Legislative background Most important issues Regulations related to the sharing economy Legal drinking age in bars Liquor permits for restaurants and bars Least important issues Establishment of a provincial tax on lodging Operating license for accommodation establishments Encouraging less restrictive licenses (regulation) for tourism operators

More than half of respondents did not consider the minimum wage an important issue IS THE MINIMUM WAGE AN IMPORTANT ISSUE? TIANB Member Survey Transat Chair in Tourism 9 Legislative background  The minimum wage is too high for small businesses  difficulty covering their costs  budget and cash flow problems  The minimum wage is too high for employees who earn tips Yes, because….N = 21

RANKING OF EACH ISSUE TIANB Member Survey Transat Chair in Tourism 10 Development

RANKING OF EACH ISSUE TIANB Member Survey Transat Chair in Tourism 11 Development Most important issue Recognition of tourism as a major vector of economic development for the province Important issues Make local products more accessible, support tourism marketing surrounding those products Improving the provincial signage program along highways Reinvestment in tourism infrastructure (airports, hotel facilities, docks for international cruises, bike paths, marinas, etc.) Least important issue The difficulty of ensuring the succession of business owners who are retiring

DO YOU ANTICIPATE A LABOUR SHORTAGE? TIANB Member Survey Transat Chair in Tourism 12 Development  Nearly half of respondents do not anticipate a labour shortage in the near future  14% anticipate a major labour shortage

POTENTIAL SOLUTIONS TO THE LABOUR SHORTAGE TIANB Member Survey Transat Chair in Tourism 13 Development  The preferred solution is to develop an employment program for workers over age 50  Another possible solution is to increase the minimum wage  However, few respondents felt it is important to develop educational programs in tourism promoting recreation and tourism jobs in a four seasons employment perspective

OTHER POTENTIAL SOLUTIONS TO THE LABOUR SHORTAGE TIANB Member Survey Transat Chair in Tourism 14 Development  Implement a program for new immigrants to Canada  Improve the work ethic  Develop new products  Make the SEED program available only to non-profit organizations  Increase the minimum wage solely for employees who do not earn tips N = 6

RANKING OF EACH ISSUE TIANB Member Survey Transat Chair in Tourism 15 Support for the industry and marketing  All of the issues above are important for the organizations surveyed and for the New Brunswick tourism industry in general  The single most important issue is “Funding for tourism businesses, support for product development”

POTENTIAL SOLUTIONS TO IMPROVE FUNDING FOR TOURISM BUSINESSES TIANB Member Survey Transat Chair in Tourism 16 Support for the industry and marketing  According to respondents, "Guidance and strategic support" is the most popular solution to improve funding for tourism businesses  Respondents also considered the other three solutions as possible options, but to a lesser degree

OTHER POTENTIAL SOLUTIONS TO IMPROVE FUNDING FOR TOURISM BUSINESSES TIANB Member Survey Transat Chair in Tourism 17  Regional funding  Encourage financial institutions to offer solutions  Fewer taxes  Attract new businesses  Provide loans  Simplify regulations and centralize the various provincial organizations N = 6 Support for the industry and marketing

PRIORITY RANKING OF TOURISM EXPERIENCES / PRODUCTS TIANB Member Survey Transat Chair in Tourism 18 Support for the industry and marketing 1-Not at all a priority2345-High priority Gastronomy / Food 2% 23% 50% Agrotourism 4%10%33%44%8% Observation of marine mammals 4%6%33%44%13% Natural parks 0%4%19%38%40% Cities 6%17%21%42%15% Summer Theatre and Outdoor concert 0%6%25%50%19% Bicycle touring / Cycling 0%4%21%46%29% Sports tourism 2%4%23%46%25% Hunting and Fishing 2%9%43%32%15% Shopping Destination 13%17%42%19%10% Soft Adventure 2%11%26%43%17% Experiences around the theme of lobster 4%6%38%35%17% Beaches 2%13%21%33%31% Cultural and artistic heritage 0%2%4%44%50% Acadia Experience 4%8%25%29%33% Cultural Events and Festivals 0%2%17%29%52% Interregional Promotion 4% 17%34%40% Green higher priority Red lower priority

RATING OF EACH POTENTIAL DEVELOPMENT SOLUTION TIANB Member Survey Transat Chair in Tourism 19 Support for the industry and marketing  The potential development solution deemed most interesting by respondents: "Propose a program of best tourist practices (presentation of exceptional products to foster a climate of 'competitiveness through best practices')"  Respondents also found the other four suggestions interesting, but to a lesser degree

PROPOSED TOPICS OF DISCUSSION FOR THE NEXT ANNUAL TIANB TOURISM SUMMIT TIANB Member Survey Transat Chair in Tourism 20 Main topic  Develop winning partnerships, marketing for the future, and new products Other topics  Develop tourism in smaller regions  Improve road signage  Develop local products  Lower taxes (accommodation, …)  Programs to assist B & Bs  Extend the tourist season into the fall  Protect heritage  Communications, advertising