ACE Marketing Research AAA Member Poll regarding 2011 Holiday Shopping and Gas Prices Auto Club of Southern California October 2011

AAA Member Poll – Holiday Page 2 Methodology An online survey was fielded to Automobile Club of Southern California members who participate in our online research panel “AAA Insiders” The survey was conducted from October 4 to October 20, Auto Club members completed the survey Responses are weighted to represent the ages of members. Differences between 2011 and 2010 results were tested for statistical significance at a 95% confidence level The margin of error is +/-4 percent.

AAA Member Poll – Holiday Page 3 “Compared to your holiday gift shopping in 2010, for this holiday season in 2011 do you expect to spend … ?” Not asked in 2010 Q: “Compared to your holiday gift shopping in 2010, for this holiday season in 2011 do you expect to spend … ?” Base: Auto Club members n=557

AAA Member Poll – Holiday Page 4 “Why will you be spending ‘a lot less’ this holiday season?” Base: Auto Club members who said they will spend a lot less, n=92 Not asked in 2010 Q: “Why will you be spend ‘a lot less’ this holiday season?” Multiple responses allowed.

AAA Member Poll – Holiday Page 5 “How much in total do you expect to spend on gift shopping during the 2011 holiday season?” Base: 2011 Auto Club members n= Auto Club members n=539 Q: “About how much in total do you expect to spend on gift shopping during the 2011 holiday season?” Auto Club members plan to spend at the same levels as last year, with the most in the $101 to $1,000 range

AAA Member Poll – Holiday Page 6 “Thinking of the types of gifts, please indicate the percentage of each type in your overall gifting?” Not asked in 2010 Q: ““Thinking of the types of gifts, you plan to give this holiday season, please indicate the percentage of each type in your overall gifting?” Base: Auto Club members n=557

AAA Member Poll – Holiday Page 7 “Please select any of the categories in which you’ll be shopping for gifts during the 2011 holiday season.” Base: 2011 Auto Club members n= Auto Club members n=539 Q: “Please select any of the categories below in which you’ll be shopping for gifts during the 2011 holiday season.” Multiple responses allowed. Gift cards and gift certificates top the holiday shopping list this year with apparel and accessories falling to second place Video games and/or video gaming systems are lower on the list after the significant increase in 2010 * Not asked in 2010

AAA Member Poll – Holiday Page 8 “How are you planning to change your gift shopping compared to last year?” Base: 2011 Auto Club members n= Auto Club members n=539 * Not asked in 2010 “Other” changes include cash, home-made items, charitable donations in someone’s name, not giving gifts at all Q: “How are you planning to change your gift shopping during the 2011 holiday season compared to last year, if at all?” Multiple responses allowed. More members will change their gift shopping this year and the biggest change will be shopping online to take advantage of free shipping They’ll also be looking for less expensive gifts and using more coupons Uppercase letters indicate statistically significant difference from other lettered category

AAA Member Poll – Holiday Page 9 “Do you plan to do any of the following with or for friends or family instead of giving a traditional gift?” Not asked in 2010 Q: “Do you plan to do any of the following with or for friends or family instead of giving a traditional gift?” Base: Auto Club members n=557

AAA Member Poll – Holiday Page 10 “What percentage do you expect to spend in each of the following channels for the 2011 holiday season?” Q: “Considering the total amount you plan to spend on holiday gifts, what percentage do you expect to spend in each of the following channels for the 2011 holiday season?” Fewer members (41%) plan to shop in stores this year and are more likely to give cash or a check as a holiday gift Other channels are in line with those they used last holiday season Base: 2011 Auto Club members n= Auto Club members n=539 Uppercase letters indicate statistically significant difference from other lettered category * Not asked in 2010

AAA Member Poll – Holiday Page 11 “Which payment methods will you use for gift purchases?” Base: Auto Club members who will purchase gifts, n=545 Not asked in 2010 Q: “Which of the following payment methods will you use for gift purchases?” Multiple responses allowed. Members will most often use credit cards for their purchases; however, a high number (6 in 10) will pay with cash or check

AAA Member Poll – Holiday Page 12 “Does the credit card(s) that you’re most likely to use give you … ?” Q: “Does the credit card(s) that you’re most likely to use give you ….?” Multiple responses allowed. More than half of Auto Club members who are purchasing holiday gifts favor a credit card that provides them with reward points for any type of purchase Not asked in 2010 Base: 2011 Auto Club members who will use credit cards to purchase gifts, n=392

AAA Member Poll – Holiday Page Gas Prices Affect Budgets of Auto Club Members Base: Auto Club members October 2011 n=557 May 2011 n=656 Yes No Auto Club of Southern California “Have this year’s gasoline price increases affected your household budget?” “At approximately what price per gallon of gas did you or will you make major changes in how much you drive or how much gasoline you use?” Fewer Auto Club members say gas price increases affected their household budget compared to the poll taken in May, when gas prices began to spike upward $4 remains the critical point at which members say they did or will make major changes in their driving May % May %  

AAA Member Poll – Holiday Page 14 “How have gas prices affected your spending decisions?” Q: “How have gas prices affected your spending decisions?” Multiple responses allowed. The great majority of Auto Club members (80%) affected by the higher gas prices will cut back on unnecessary driving Compared to the impact of gas price increases in the summer, more members say they’ll spend less at restaurants and put less money into savings Base: Auto Club members who said high gas prices have affected their spending decisions October 2011 n=382 May 2011 n=504 * Not asked in May 2011 Poll Uppercase letters indicate statistically significant difference from other lettered category