Coffee Past, Present & Future in Middle East Market Khalid Al Mulla Director Dubai Coffee Museum

Coffee is the world's second most valuable traded commodity after oil. Coffee is the 2nd most consumed drink after water An average of more than 275 million people consuming coffee every day

The London-based market intelligence firm Euromonitor International, stated in a report in 2013 that the UAE is: “the fastest growing market for coffee in the world.” EUROMONITOR has projected growth in total coffee volume sales at 80 percent Between 2009 and 2014, with average annual growth of 12 percent. “ The United Arab Emirates represents the fastest-growing market by volume for coffee in the world” stated Euromonitor in its 2013 report. Despite that fact that “more than 50 percent of the UAE’s population” hails from East Asia and the Indian subcontinent with a consumer base that favours tea over coffee, the growth in coffee has primarily been driven by the emerging café culture and rising per capita income.

Proposed SCA-MENA Speciality Coffee Association MENA - SCA-MENA mission is, to create and inspire excellence in the coffee community through innovation, research, education and communication. -SCA-MENA as a non-profit membership association, will established an enormous network of coffee lovers and industry professionals across more than 90 countries worldwide. -SCA-MENA will offers a program of coffee events, training workshops, competitions and social activities on a local level and around in the MENA region. - On the international stage which is also served by a worldwide network of ASTs, SCA-MENA regularly hosts training days and workshops as part of our well-established Coffee Diploma System in their own neutral Coffee Academy. -SCA-MENA will offer networking events, Field Trips to origin countries, and World of Coffee event, which brings together thousands of visitors, exhibitors and competitors from all over the world to take note of the latest trends in coffee innovation, as well as to witness the exciting spectacle of the World Coffee Championships.

Proposed SCA-MENA Speciality Coffee Association MENA

- SCA-MENA will strongly work together with the worldwide known associations like SCA-MENA Speciality Coffee Association MENA. to support the local coffee industry in the UAE and MENA region

State-of-the-art control technology and complete documentation ensure traceability of the movements of the goods at all times State-of-the-art analyses and quality control laboratories Certified Lab & Training Center

Create awareness about what Dubai has to offer: independent café’s, local roasters, home grown experience. Fun, cultural experience for the whole family. Add value to Dubai’s growing coffee scene. Educate the consumer segment.

connect with consumer platform for the roaster extremely satisfied customer feedback artisan café people culture wonderful event coffee festival

“The New York Coffee Festival” More than 8000 visitors & 85 exhibitors “The London Coffee Festival” 23,642 discerning coffee lovers and industry professionals attended the event from 30 April to 03 May “ The Amsterdam Coffee Festival” Over 5000 visitors passing through its doors in only 2 days “Istanbul Coffee Festival” 25K Coffee Lovers attended this event Coffee Festivals around the world

A Dallah is a traditional Arabic coffee pot used for centuries to brew and serve Qawha as a sign of hospitality & generosity. Its also connected to socializing with friends, family and business partners. Coffee is firmly connected to the Arab culture

GLOBAL COFFEE COMMUNITY

Dan Bolton visiting Dubai Coffee Museum Thank you Dan for promoting Speciality Coffee

THANK YOU DMCC

*COFFEE * TEA

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