Adver-gaming Horizons, Reza Ayati, July 5 th Reza AyatiJuly 5 th 2009 Adver-gaming Presented by: Hosted by: Horizons

Adver-gaming Horizons, Reza Ayati, July 5 th Advertising via Games

Adver-gaming Horizons, Reza Ayati, July 5 th Game Usage  Entertainment  Training  Education  Advertising  Health  Science and Research  Production  Work

Adver-gaming Horizons, Reza Ayati, July 5 th Advertising via Games Game-based advertising methods are:  Around game advertising  In-game advertising  In-game product placement  Adver-gaming  Game medium can be used for delivering a commercial message to the audience.

Adver-gaming Horizons, Reza Ayati, July 5 th Samples  Around Game Advertising  Ads are not related to the game-play

Adver-gaming Horizons, Reza Ayati, July 5 th Samples  In-game Advertising  Ads may not be related to the game-play.

Adver-gaming Horizons, Reza Ayati, July 5 th Samples  In-game Product Placement  Ads may be related to the game-play.

Adver-gaming Horizons, Reza Ayati, July 5 th Samples  Adver-gaming  Ads ARE related to the game-play.

Adver-gaming Horizons, Reza Ayati, July 5 th Advertising using Game Elements  Game-play  Story  Environment  Objects  Rules  Player  User Interface (UI)  Platform  Target  Message  Media  Content  Audience  Experience  Feedback Game ElementsAdvertising Elements

Adver-gaming Horizons, Reza Ayati, July 5 th Advertising using Game Elements  TargetStory  MessageStory, Game-play, Rules  MediaGame, Platform  ContentStory, Objects, Environment  AudiencePlayer  ExperienceGame-play, Rules  FeedbackGame-play, User Interface Advertising and Game Elements relations

Adver-gaming Horizons, Reza Ayati, July 5 th Why  Why advertising via Games?  Mainly Audience  The number of the Game Audience is increasing and the type variety is expanding.

Adver-gaming Horizons, Reza Ayati, July 5 th  Hardcore Gamers  Mostly Teenagers, boys.  Casual Gamers  Mainly more than 18 and have the purchase power Games Audience

Adver-gaming Horizons, Reza Ayati, July 5 th Adver-gaming

Adver-gaming Horizons, Reza Ayati, July 5 th Advertising Gaming Adver Gaming - What is Adver-gaming?

Adver-gaming Horizons, Reza Ayati, July 5 th What is Adver-gaming?  Using Game medium attributes for delivering a commercial message to the audience.  An Adver-game is a game where advertisement is the main subject of the game-play.

Adver-gaming Horizons, Reza Ayati, July 5 th Why Why using Adver-games?  Adver-gaming is the only method for engaging audience in the games.

Adver-gaming Horizons, Reza Ayati, July 5 th How What to do for advertising using adver-games?  Publishing contents to adver-games.  Having your own adver-games.

Adver-gaming Horizons, Reza Ayati, July 5 th How What to do for publishing contents to adver-games?  Select an adver-game.  Choose the one that suits your brand image and message  Inject your contents to it.  Monitor the results.  Change the contents time by time.

Adver-gaming Horizons, Reza Ayati, July 5 th How What to do for having an adver-game?  Create it.  Choose a game-play that fits your brand image and message.  Build game environment.  Inject your contents to it.  Publish it.  Put is somewhere to reach your audience, so they can find it and play it.  Monitor the results.  Change the contents time by time.

Adver-gaming Horizons, Reza Ayati, July 5 th Problems  There are not much adver-game producers.  It is not easy to translate messages into game-plays.  It is hard to find perfect publishers for your adver-games.  The process is time consuming.  A high budget is needed.  It can not be done with low budjets, so it is mainly for big brands.  It is hard to find perfect adver-games that engage audience.  It is needed to create specific content formats.  Most adver-games do not have ad management system.  Most adver-games do not have monitoring system.  It is expensive to change the contents time by time.

Adver-gaming Horizons, Reza Ayati, July 5 th Adver-gaming Networks

Adver-gaming Horizons, Reza Ayati, July 5 th a web platform for creating adver-games in various adver-gaming networks. a web platform for creating adver-games in various adver-gaming networks. What is ?

Adver-gaming Horizons, Reza Ayati, July 5 th What is ? Online Advertising Online Gaming Online Community

Adver-gaming Horizons, Reza Ayati, July 5 th  Create and publish your own Adver-games.  Run Campaigns in various Adver-games. What you can do in ?

Adver-gaming Horizons, Reza Ayati, July 5 th  Create and customize your own Adver-game.  Choose one of the game-play that suits your brand image or  Specify your needs and leave it to Hyzonia  Publish it to the networks.  Publish it in any specific website or  Specify your needs and leave it to Hyzonia.  Inject contents via Campaigns.  Specify your target audience, budget and timing.  Optimize your campaigns.  Change contents time by time  Monitor consumer engagements.  Receive Market Analysis reports. What you can do in ? By using Hyzonia web platform you can:

Adver-gaming Horizons, Reza Ayati, July 5 th Creating Adver-games Publishing Adver-games Creating campaigns Runing Campaigns in other AGs Runing Campaigns in your own AG Monitoring Reports What you can do in ?

Adver-gaming Horizons, Reza Ayati, July 5 th How works? Website Advertisers Providing Content, Gaining audience Internet Users Discovering, Communication, Entertainment, Reward Advertisers

Adver-gaming Horizons, Reza Ayati, July 5 th  Cost-effective  Easy to use  Adver-games are being reached by target audience.  Game-plays are Engaging.  Dynamic ad contents  Audience Targeting System  Using the power of Viral Marketing  Providing Market Analysis reports  Consumer Behavior, Consumer Insight Benefits

Adver-gaming Horizons, Reza Ayati, July 5 th Benefits  Market Analysis information  Consumer Insight  Reports by segments, products, specifications  Colors, shapes, models

Adver-gaming Horizons, Reza Ayati, July 5 th Benefits  Audience reaction and behavior  Useful for new product launch  Sensitivity analysis

Adver-gaming Horizons, Reza Ayati, July 5 th Adver-game samples

Adver-gaming Horizons, Reza Ayati, July 5 th in the News

Adver-gaming Horizons, Reza Ayati, July 5 th in the News

Adver-gaming Horizons, Reza Ayati, July 5 th in the News

Adver-gaming Horizons, Reza Ayati, July 5 th in the News

Adver-gaming Horizons, Reza Ayati, July 5 th Final Word

Adver-gaming Horizons, Reza Ayati, July 5 th Future of Adver-gaming In current financial recession when the advertisement budgets are squeezed, brands need cost-effective solution that engages their target audience and inform them about consumer insights and behavior.

Adver-gaming Horizons, Reza Ayati, July 5 th w w w. h y z o n i a. c o m Create brand experience, track consumer behavior using your own Adver-gaming Network.

Adver-gaming Horizons, Reza Ayati, July 5 th facebook.com/pages/hyzonia/ twitter.com/hyzonia blog blog.hyzonia.com Read our weblog at: Visit us at: Follow us at:

Adver-gaming Horizons, Reza Ayati, July 5 th Carissa Crowley Dr Ian Michael Special thanks to: Creators Team: Maryam Alimardani Managing Director Reza Ayati Business Development Director Homam Hosseini Product Development Director

Adver-gaming Horizons, Reza Ayati, July 5 th CONFIDENTIALITY INFORMATION AND DISCLAIMER © RENA FZCo. All rights reserved. This presentation may contain confidential, proprietary or legally privileged information. The person who receives this presentation, may not disclose or reproduce the contents without RENA FZCo’s permission. This presentation may contain trademarked materials which belong to their respective owners. All screenshots are for demonstration purpose only. Mobile: Reza Ayati Business Development Director Phone: Fax: