Enron Business Challenges EnronOnline has generated tremendous business value for Enron Maintaining liquidity is critical to sustaining value contribution.

Slides:



Advertisements
Similar presentations
TM OBTransformation.com. C-Level Trends of Note ISSUES OF NOTE Funding New Business Entering New Markets Globalization REQUIRES Innovation Flexibility.
Advertisements

New ways of thinking about management and organization are a key for Croatian participation in the European Union and in an integrated European Power.
Supporting New Business Imperatives Creating a Framework for Interoperable Media Services (FIMS)
Life Science Services and Solutions
16+ Learning Choices data hub State of Play scotXed - 7 April 2011 Simon Marshall – Information Manager.
Steve Jordan Director. Industry Solutions 05/05/14 Managing Chaos: Data Movement in 2014.
What Business People Need to Know About Data Management and Data Governance Micheline Casey Principal CDO,
July 30th – August 1st, 2013 McCormick Place, Chicago, IL Anatomy Of A Great Strategy Dan Greene.
Knowledge Driven Services Services Partner Program.
Page 1 Business Architecture – From Business Strategy to the Alignment of IT Rich Waller An Insurance Industry Case Study April 15, 2009.
We make it easier for businesses of all sizes to safely accept checks transmodus offers clients automation utilizing our online processing platform for.
© McGraw Hill Companies, Inc., 2000 Entry Strategy and Strategic Alliances Chapter 14.
Federal Student Aid Technical Architecture Initiatives Sandy England
1 Corporate Capabilities. Adayana was founded in 2001 to improve human capital performance Our clients come to Adayana to help improve their people’s.
IT Governance and Management
Supply Chain Management
Relationship Marketing
Natural Fibre Solutions from Source to Shop FELICITY MCDONALD THE MERINO COMPANY (TMC) A UNIQUE BUSINESS MODEL, PROVIDING WOOLGROWERS STABLE AND SUSTAINABLE.
An investment perspective of HRM
Essentials of Management Chapter 4
Microsoft Premier Support for Partners Capitalize on cloud potential Receive and deliver end-to-end cloud support Ease customers’ transition to the cloud.
Global Market Entry Strategies
Copyright of Plato Consulting, inc Plato Consulting M&A Practice.
RSA – Accenture Insurance Solution
© Joseph F Iaquinto, PE May 14, © Joseph F Iaquinto, PE May 14, 2012 EAI / SOA Composite System A System Engineering Approach.
Strategy #5. IT Architecture and IT Infrastructure are Metaphors Architecture - the relationship between planning and building Infrastructure - examples.
Supply chain collaboration across multiple tiers 1/17/2008 Supplying Your Business Advantage.
Putting a Face on Electronic Commerce Kathy Warden.
Centralizing Collections By William Miller Miller Consulting Miller ConsultantsMiller Consultants.
BUSINESS DRIVEN TECHNOLOGY Chapter Sixteen: Integrating Collaborative Partnerships.
State of Maine NASACT Presentation “Using the Business Case to Guide a Transformation Procurement” 1 Using the Business Case to Guide a Transformation.
CERTIFICATION In the Electronics Recycling Industry © 2007 IAER Web Site - -
© 2005 Pearson Education Canada Inc. BZUPAGES.COM 1-1 Overview of Corporate Finance Hashim Ali Shah
New Generation Core Banking System For Sustained Growth
© 2008 IBM Corporation Challenges for Infrastructure Outsourcing July 29, 2011 Atul Gupta Vice President, Strategic Outsourcing, IBM.
Global Economy (International Business) n Importance to DFW Area n Why TXU Went International n How TXU Decided Where to Enter (the Strategy) n What TXU.
Grow your business... Protect their investment. Index © Property Technologies International, LLC Property Technologies.
Grow your business... Protect their investment. Property Technologies International, LLC Presentation of PTI’s suite of web-based applications for real.
Landstar Application Case Study: Development Of Content-rich Solutions For The Mobile Employee Bob Leo Director of Professional Services October 15, 2000.
© 2005 IBM Corporation IBM Business-Centric SOA Event SOA on your terms and our expertise Operational Efficiency Achieved through People and SOA Martin.
Overview: Electronic Commerce Electronic Commerce, Seventh Annual Edition.
Chapter 1 - An Introduction to Financial Management 08/28/08.
FINANCE MODULE. The various subsystems Financial Accounting Investment management Controlling Treasury Enterprise controlling.
NMS Communications Corporation Investor Summary May 2008.
Microsoft and Symantec
1. You Are Making A Difference World Finance: Companies Cope with Declining Dollar Feb 13 th, 2008 Australia Braces For Rate Increases To Curb Inflation.
Michael Saucier - OSIsoft Cliff Reeves - Microsoft Your Portal to Performance An Introduction to the RtPM Platform Copyright c 2004 OSIsoft Inc. All rights.
For Advisor Use Only — Not For Distribution LWI Financial Inc. ("Loring Ward") is considered to be an investment manager under Section 3(38) of the Employee.
WELCOME TO A WORLD OF SHARING. Collaboration as a Service Service-minded vision based on cloud collaboration With a vision rooted in the belief that progress.
Procurement Development Programs
ACQUISITION CRITERIA Established platforms with robust organic growth
Cloud University Live: 8 Steps to Build Your Cloud Go to Market Plan
ENA Metals Group Metals B2B JV Business Model
Transforming business
…. the Angel Perspective
Strategy in A Complex World
SMS+ on Microsoft Azure Provides Enhanced and Secure Text Messaging, with Audit Trail, Scalability, End-to-End Encryption, and Special Certifications MICROSOFT.
Chapter 2: Introduction to Electronic Commerce
Harvard CRM Service Strategy
Internet Interconnection
Extending Your Integration Strategy
ELC 310 DAY 3 ©2006 Prentice Hall.
IBM Global Financing IBM Asset Recovery Solutions
Strategic and Financial Logistics
Portfolio Committee on Social Development: Public Hearings
Innovative Foundations Services.
How Small Developers and EPC Contractors Can Add PPA Financing to their Arsenals John Langhus, VP Business Development Midwest Solar Expo 2019 New Energy.
STRATEGIC SYNDICATE 4 ALLIANCES. TWC STRATEGIC ALLIANCE WHAT IS STRATEGIC ALLIANCE 2 Strategic alliances are agreements between two or more independent.
Presentation transcript:

Enron Business Challenges EnronOnline has generated tremendous business value for Enron Maintaining liquidity is critical to sustaining value contribution Challenges to liquidity exist:  Lack of data integration causes trading bottleneck  Emergence of other exchanges gives CPs options Enron must mitigate these forces to keep market position Enron is looking to leverage existing assets to drive additional business value 2

Enron Business Objectives To achieve its business objectives... ‘Stickiness’ of Counterparties to EOL ROI on EOL platform... Enron needs a service which...  Is independent from Enron  Is Enron certified  Is high quality  Is technically reliable and scalable  Removes internal IT burden CPs generate  Has business-driven credibility  Limits Enron’s liability  Has brand recognition... And a partner who can deliver fast! 3

Guiding Principles:  Thinking holistically for the long-term  Starting immediately and starting SMART  Striking a balance between CP service and Enron ROI  Generating a marketplace win for Enron with their counterparties  Positioning EOL for long term market leadership and sustainability (EOL is industry standard) Our Response 4

Potential NewCo All Counterparties Multiple Services Multiple Offerings 1 Think Big 2 Design and Build Initial Integration Service Offering Market Testing All business transactions and 3 integration standards 5 initial Counterparties targeted for service Jumpstart assets Scalable MS and TIBCO architecture Robust ISP capabilities Scalable Accenture and TIBCO support staff One Size doesn’t fit all offerings (S, M, L) 3 Scale Fast Start Smart 5

Our Response - Start Smart We believe this is best achieved with an Integration Offering that is Accenture Branded, TIBCO Powered, Enron Inside... Establish LLC Transfer assets below to LLC  Exclusive license to EnronOnline transaction data  API and connectivity to EnronOnline  Utilization of EnronOnline brand  Support and Maintenance contract with EnronOnline Perform comprehensive Market Analysis to determine CP requirements, services, price points, etc. Target First 5 Counterparties for Service Sign-up Design Transaction Support Hub  Jumpstart with Accenture ‘Sense and Respond’ Architecture  Utilize existing EOL standards  Utilize TIBCO integration framework  Customize for EOL transactions and CP integration standards Enron, 3/ Enron, 3/15 – 31 Accenture, TIBCO, 3/27 – 5/1 Enron, Accenture, TIBCO, 5/1 Accenture, TIBCO, 3/27 – 5/1 6

Our Response - Start Smart Go No-Go Decision Finalize and Complete Deal Enable Transaction Support Hub Service  Build asset  Mobilize facilities, infrastructure, ISP, ASP  Finalize contracts, service levels, and costs  Pilot, Security, and Integration Testing... Certification? Convert CPs and deliver Service Offerings to Market  Service Connection (TSH)  Data Routing and Translation – Small, Medium, and Large “flavors” (TSH)  Enterprise Integration (CP Specific) Refine model... Go-to-Market full scale... Continue adding CPs... Evaluate new services Enron, Accenture, TIBCO, 5/1 Enron, Accenture, TIBCO, 5/1 – 6/1 Accenture, TIBCO, 5/1 – 6/1 Accenture, TIBCO, 6/1 – 7/1 Enron, Accenture, TIBCO, Ongoing 7

. Enron Corp. Deal Structure - Costs Integration Service Offering Accenture Branded Enron Inside TIBCO Powered Strategic CP1 Emerging CP2 Small CP3 Data API EOL Brand EOL Support LLC Data License Integration Feed Service Fee People & Skills Processes and MethodsInfrastructure FacilitiesSoftware Sense & RespondMarketing and Business Development TIBCO Brand Accenture Brand 8

Deal Structure – Costs We estimate the Design and Build costs for the TSH to consist of the following... 9

... With the following assumptions... TSH Integration Technical Architecture: EOL will manage the data to the doorstep of TSH TSH will manage the counterparty-specific data to the doorstep of the counterparty TSH is initially connected to only one marketplace, EOL TSH initially processes post-transaction data only TSH initially designed to handle 5 counterparties Deal Structure – Costs 10

Strategic Customer: 33 companies X% participation 3000 $Y Cross-company business process Back office integration Multi transaction types Real-time data flow Emerging Customer: 30 companies X% participation 2200 $Y Multi transaction types Multi integration standards Transaction scheduling Event driven Small Customer: 500 companies X% participation 1600 $Y Ease of use Limited transactions On-demand File sharing TSH XML EDI EOL Standard Deal Structure - Revenues 11

Deal Structure – Business Case 12

Deal dependent on mutually acceptable Due Diligence and Market Analysis Final contractual terms, including respective liabilities, to be determined after successful Due Diligence Accenture and TIBCO contribute assets and investments for build-out; Enron contributes EOL data Accenture and TIBCO run and maintain TSH 5 year Data License to Enron = X% TSH revenues Total Contract to Enron worth $5M Book Value upfront 5 year upside of ~$20M to Enron per business case Significant upside if TSH grows above base case Revenue stream per agreed 5 year payment schedule for first $5M and per TSH revenue flow thereafter Proposed Deal Structure and Components 13

Approach Pros Retaining Counterparties EOL Return on Investment Limited Liability Marketplace Independence IT Buffer Differentiated Delivery Partner No NewCo start-up expense (employees, infrastructure, etc.) No legal issues No intellectual property issues No branding issues Achieves all Enron business objectives... Without the barriers... 14