June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 1 Eyeblaster Introduction & eb.in-games Ran Cohen Director, Emerging Media

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 2 Agenda:  About Eyeblaster  The Advertising Market Place  eb.in-games

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 3 Eyeblaster Overview The Global Leader in Digital Advertising Eyeblaster is the global leader in rich media advertising technology and the provider of the Eyeblaster Advertising Campaign Manager (ACM) Founded in Offices in 11 countries More than 130 employees Used by thousands of agencies, publishers and creative shops 800 live campaign at any given moment Serving billion of impression every month

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 4 Eyeblaster Delivers Global Reach United States  New York  Chicago  Detroit  Los Angeles  San Francisco International  UK  Australia  Brazil  China  France  Germany  Japan  The Netherlands  Spain  Israel 15 Offices in 11 Countries:

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 5 Eyeblaster The Rich Media Partner for Publishers, Agencies and Advertisers Around the World A small sample of clients

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 6 Expandable Caesars 24/7 Ray Phantom of the Opera Polite Floating Eyeblaster Ad Formats (Click for Demo) Video and Interactivity Easily Integrates Into Any Ad Format Push Down Nike Synchronized Bahamas Air MSN Music Behavioral Nissan Full Page Overlay VideoClip Levis VideoStrip Alexander Commercial Break L’Oreal

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 7

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 8 Newspapers Local/National Spot Magazines Radio Network TV Cable Yellow Pages Online Outdoor Local/Regional Cable Syndication The Advertising Marketplace, 2005 Total Ad Spending = $190.2 Billion; Up 4.8% from 2004 Source: Jack Myers 12/2005

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 9 Newspapers Local/National Spot Magazines Radio Network TV Cable Yellow Pages Online Outdoor Local/Regional Cable Syndication up 4.1% up 1.5% up 4.0% up 2% up 4% up 9.2% flat up 30% up 4% up 9.8% up 3% The Advertising Marketplace Online Advertising Spending Increased 30% in 2005 Source: Jack Myers 12/2005

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 10 Consumer Response to Seeing an Online Video Ad Brand Metrics for Video/Audio vs. Rich Media vs. GIF/JPEG Source: eMarketer, November 2005 *as a % of respondents Source: Dynamic Logic MarketNorms, DoubleClick, May 2005 *as a % of lift 0% 10% 20% 30% 40% Visited site Requested info Visited store Forwarded to friend Made purchase Ordered a subscription 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Aided brand awareness Online ad awareness Message association Brand favorability Purchase intent Video/audio Rich media GIF/JPG Video ads combine television's sight, sound and motion with the Internet's immediacy and accountability to reach and engage online audiences. Online Video Advertising Effective and Accountable

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 11 Online Video Advertising Growing Demand & High CPM “[Video] is the fastest-growing major segment of Internet advertising. And all of that is money that would have been spent on traditional advertising.” Lee Westerfield, media analyst, Harris Nesbitt Online Video Ad Spending Source: eMarketer, 2005 $0 $200 $400 $600 $800 $1,000 $1,200 $1,400 $1, In millions Online Video Advertising 2005, By Vertical 49.6% 9.4% 7.9% 6.7% 6.4% 5.1% 4.2% 3.1% 2.6% 2.5% 1.6% Entertainment Automotive B2B Financial Services Consumer Goods Software Hardware/Electronics Travel Web Media Telecom Retail Source: AdRelevance 2005 YTD

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 12 Leverage the increasing popularity of casual games and high demand for video ads

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 13 EB In Game Ads Solution for Casual Games Turn costs into profits –Monetize the trial mode –Enable price discrimination –Provide extended revenue generating trial mode $19 - No Ads $5 - Some Ads Free - Ads Supported

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 14 Casual Game / The Opportunity Double the Revenues for Every Game Download Advertisers / Agencies –Significant reach & frequency –High quality video ads –Targeted audience –Superior performances – 0 lead time –Eyeblaster standard tools Developers / Publishers / Portals –Video ads revenues In trial In discounted games In free games –Price discrimination –Improve conversion rates

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 15 Business, Money Flow – And EB Touch Points Game Developer Game Publisher Game Distributor Media Seller (Possibly Eyenet) Business Arrangement eb.in-games SDK eb.in-games Event Integration Tags from ACM $1-$5 CPM $ (%) $10 - $50 CPM $ (%) Partnership and tech integration

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 16 Thank You For additional Information contact: Ran Cohen Director, Emerging Media

June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 17 Game Load on PC Report ID EB Game Server Send Ad Policy Based on Event & Ad Policy – Ask for an Ad ACM Pub Ad Server Trafficking In Game Tags Ask for Ad (Include info on: Game id, developer, pub, genre, sub genre, language, rating etc) Send EB Tags Call ACM For Ad Report Impression per flight, creative type and game ID EB Enabled Game