KITOVU …….Africa’s premier technology hub solving problems in the Agricultural Value Chain…….

In a Nutshell Kitovu uses reliable multi-platform compatible mobile application to create market access for farmers at no cost while providing quality raw materials and fresh produce to end users hassle free!

Problem Post harvest losses and wastage Lack of traceability of farm produce Lack of farm financing Multiple Taxation Challenge in dissemination of information and new research to farmers

The Solution Kitovu a farmercentric mobile application using data from an online database it interacts with to create alerts on market opportunities for farmers.

Market size Over 70% of Nigerians are farmers. That is about 121 million Nigerians alone who are gainfully employed in the agricultural sector. the KITOVU™ would be able to reach about 22.9 million farmers with compatible phones to carry the KITOVU™ mobile application.

Business Model In App Advert Placements Serving as a payment gateway for end users for a token fee per use Charges to government for produce tax collection Announcements and information from the government and its parastatals Licensing/ Subscription (Manufacturers, Government, Produce Buyers)

Propriety technology Kitovu employs a disruptive approach to bring the market to the farmers, making the world revolve around them. Uses a unique mobile to cloud solution with a mobile application interphase that is multiplatform compatible with a reliable online database it interphases with.

Marketing plan Social media platforms Town Hall Meetings Engagements through Farmers organizations like All Farmers Association of Nigeria Extension Visits Partnerships with the State and Federal Ministries of Agriculture

Team Nwachinemere Emeka, Startup Manager -a Mechanical Engineering graduate from the University of Nigeria, Nsukka. Nwachinemere has been in the Agricultural industry for 5 years, serving as the CEO of Livingstone Mega Industries, a company he founded in Adegbola Adedotun, Soil Scientist -a brilliant Soil, Crop and Pest Management Scientist. He joined Livingstone Mega Industries in 2013 and has over 4 years of experience in the Agricultural Sector. Omuluche Nelson, Technical Support Centre Manager -a patient but quick to deliver personnel. His greatest gift is his ability to listen to customer needs and translate same into workable processes for the technical personnel. He is focused on customer satisfaction.

Money Our Projections show that Kitovu would generate twenty million in two years from different revenue streams like: -In App Adverts, payment gateway for end users for a token fee per use -Licensing/ Subscription (Manufacturers, Government, Produce Buyers)

Funding This project would be financed by Owner’s Equity, and equity investment. We offer potential investors 40% equity for NGN 15,169, (Fifteen Million, One Hundred and Sixty-Nine Thousand Naira), part of the 25 Million Naira startup capital.

Exit Strategy Management buyout after 3 years Transfer/sale of equity to 3 rd party interest buyer Part or total acquisition of Kitovu by 3 rd party interest