SOCIAL MEDIA INTELLIGENCE AND STAKEHOLDER ENGAGEMENT Gerhard Goeschl

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Presentation transcript:

SOCIAL MEDIA INTELLIGENCE AND STAKEHOLDER ENGAGEMENT Gerhard Goeschl

PRE MODULE ASSIGNMENT Review the literature and online sources to identify professional tools to analyze user-generated content on social media platforms. Prepare a short 3-minute PowerPoint presentation that should consist of only two slides: SLIDE 1: Classification and comparison of the tools based on their data sources, the key functionalities that they provide, licensing models, target groups, etc.; SLIDE 2: A diagram or screenshot to illustrate one tool that you consider particularly relevant to your past or current professional responsibilities.

SOURCES Marktstudie: Social Media Monitoring Tools -FRAUNHOFER-INSTITUT FÜR arbeitswirtschaft und organisation iao (2010) Top 20 social media monitoring vendors for business - social-media-monitoring-vendors-for-business/ (January 12 th 2011) social-media-monitoring-vendors-for-business/ 50 Top Tools for Social Media Monitoring, Analytics, and Management - management (May 13 th 2013) management 1 st International Workshop on Common Value Management CVM2012 at the Extended Semantic Web Conference 2012 (ESWC2012) (May 27-31, 2012)Extended Semantic Web Conference 2012 (ESWC2012) Paper 2 - Ioannis Stavrakantonakis, Andreea-Elena Gagiu, Harriet Kasper, Ioan Toma and Andreas Thalhammer: "An approach for evaluation of social media monitoring tools"An approach for evaluation of social media monitoring tools

CLASSIFICATION & COMPARISON OF TOOLS Classification and comparison of the tools based on their data sources the key functionalities that they provide licensing models target groups etc.; Missing Sprinklr ( thoughhttps:// Ioannis Stavrakantonakis, Andreea-Elena Gagiu, Harriet Kasper, Ioan Toma and Andreas Thalhammer: "An approach for evaluation of social media monitoring tools"An approach for evaluation of social media monitoring tools

DIAGRAM OR SCREENSHOT TO ILLUSTRATE ONE TOOL - SPRINKLR

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