Gen Z: They’re Here! Beverly Amer Northern Arizona University

Born million ~ 25% of population Optimistic, follow your passion! Cengage Learning Computing Conference Who We Know…Gen Y

Born 1995 to present 57 million of ‘em (so far) ~ 18% of US population Cautious, pragmatic, inspired to change the world! (26% volunteer) Cengage Learning Computing Conference Meet Generation Z

Some Stats… 40% of year olds live with a parent 60% prefer using digital products for coursework 25% of students pick Apple FIRST when asked to name a popular brand 2015 Cengage Learning Computing Conference4

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True Digital Natives… Prefer Digital Like E-Books 5 device multi- taskers TV & Mobile phones are most popular Media “snackers” with 8 second attention spans Need for Speed Google for instant answers Texting over Would rather give up allowance than Internet Social FOMO 40% prefer talking online to friends Privacy not much of a concern Yet – they love Snapchat, Secret, Whisper 2015 Cengage Learning Computing Conference8% in6

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Higher Education Plans 1 in 2 Gen Z 1 in 3 Gen Y 1 in 4 Gen X 2015 Cengage Learning Computing Conference8

Millennials vs. Gen Z 2015 Cengage Learning Computing Conference9

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Gen Z Social Media Usage 90% Facebook 64% Instagram 26% Twitter 52% YouTube and other sites 2015 Cengage Learning Computing Conference11

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What Does All This Mean for Your Classes? Pragmatic orientation Explain the WHY at the outset Cautious orientation Mitigate risk (multiple attempts, online help) Self-Directed, multi-generational upbringing Don’t need to be “hand held” 2015 Cengage Learning Computing Conference13

What Does All This Mean for Your Classes? Get Social Use YouTube, LinkedIn, Pinterest Online chat, live streaming of content Assist with Intelligent Searching Google, Wikipedia Explain Academic Integrity Sharing isn’t always appropriate 2015 Cengage Learning Computing Conference14