LOCAL CONTENT DEVELOPMENT WORKSHOP Presenter Name: Nkateko Mabaso Date: 28 May 2014

“What are the key factors influencing growth in consumption of imported creative products and services?”

An evolving consumer that sees no borders Progressive global citizens Accessibility (digital platforms) Unmatched production value Massive Marketing machinery Mastered the art of telling Universal stories

“How do we begin to enhance demand for locally produced goods with domestic audiences?”

“LOCAL CONTENT IS KING”

Partnerships A community of creative talent Innovation Telling stories that we have never told before Improving on creative output Improving Production standards

Development Skills and knowledge transfer How do we learn from the best? – International best practice Education and training – looking into the future Up skilling start up producers Accessibility Digital platforms Catch up services / On demand services

PARTNERSHIPS A community of creative talent DEVELOPMENT Investing in developing talent ACCESSIBILITY How quickly can they get their hands on locally produced content INNOVATION Challenge the Status Quo CONSUMER- CENTRIC APPROACH

THANK YOU