1 Presentation by D. Tixier Professor ESSEC Business School Paris-Singapore Courchevel, an outstanding alpine ski resort at a turning point of its history: could its sustainability be questioned?

M. TIXIER Professor ESSEC Business School, Paris/Singapore 2 Courchevel, an outstanding alpine ski resort at a turning point of its history: could its sustainability be questioned? r

M. TIXIER Professor ESSEC Business School, Paris/Singapore 3 Courchevel, an outstanding alpine ski resort at a turning point of its history: could its sustainability be questioned? e I could PERHAPS have performed the last chance operation on the 24th, but I am so sorry, I am in COURCHEVEL on that day... By Voutch

M. TIXIER Professor ESSEC Business School, Paris/Singapore 4 Courchevel, an outstanding alpine ski resort at a turning point of its history: could its sustainability be questioned? e Courchevel 1850 vue oblique en 1970-photo SEATM

M. TIXIER Professor ESSEC Business School, Paris/Singapore 5 Courchevel, an outstanding alpine ski resort at a turning point of its history: could its sustainability be questioned?  Methodology  Remarkable assets Skiing  The context: key data  An outstanding site  Quality skiing The snow The chair lifts The ski instructors The pioneers – the hospitality business  At the outset, amazing people and hotels Yesterday’s customers  The 60s and 70s jet-set  Today’s « celebrities »  The evolution of customer needs  The promotion  Customer loyalty

M. TIXIER Professor ESSEC Business School, Paris/Singapore 6 Courchevel, an outstanding alpine ski resort at a turning point of its history: could its sustainability be questioned? f Les Grandes Alpes Le Chabichou Le Kilimandjaro Rond Point des Pistes Les Airelles

M. TIXIER Professor ESSEC Business School, Paris/Singapore 7 Courchevel, an outstanding alpine ski resort at a turning point of its history: could its sustainability be questioned?  Genuine fears Ski quality shortcomings A morphing hospitality business The customers today  Courchevel by night today  Obsession with safety  The competition In France: Courchevel/Méribel, Val d’Isère, Megève, Chamonix Abroad: in Switzerland (Gstaad, Saint Moritz), in the United States (Aspen, Vail), in Canada (Whistler)  The promotion budgets  The absence of a loyalty policy

M. TIXIER Professor ESSEC Business School, Paris/Singapore 8 Courchevel, an outstanding alpine ski resort at a turning point of its history: could its sustainability be questioned?  Courchevel tomorrow Courchevel, a year-round resort The cohabitation between parallel worlds Enticing the local population to stay put Continuing to agree over the essential

M. TIXIER Professor ESSEC Business School, Paris/Singapore 9 Courchevel, an outstanding alpine ski resort at a turning point of its history: could its sustainability be questioned?  Conclusion Courchevel at a turning point of its history Current reproducibility? Future strategy Fitness center with swimming pool in La Sivolière Hôtel Manali