KEYBOARDING ACTIVITY Continue on with All the Right Type (ART) for 5 minutes today

BUSINESS 8 Broadcasting Ads: Radio Marketing: Advertising

BROADCASTING Broadcasting Advertising refers to commercials aired on either television or radio, which are typically called slots or spots. Broadcasting is also known as on-air advertising With print ads you were buying Space (permanent), but with Broadcasting you are buying time or air (temporary)

RADIO In your car. At home. At work. We all listen to the radio. People who listen to the radio on average listen to the radio for 3 hours a day Radio is an audio only format. There are over 20 defined radio formats designed to attract a wide variety of people and ads are typically heard times a week

BASIC RULES The basic rules of advertising applied to radio demand: A Strong Introduction Good Offer Solid approach to Product Attributes or Benefits A Call to Action

How do you get the customer to buy now How do you get the customer to contact you Info about: Attribute means what the product has. Its features Benefit means what the product will do for me This refers to the main idea of the ad The important info that relates to the deal or value This refers to how well you get the audiences attention What do you do to keep them interested, not change channels Introduction Offer Attributes & Benefits Call to Action

4 RADIO STRATEGIES Language, Articulation and Voice Special Effects Theater of the Mind Action & Interaction

Language, Articulation and Voice People are listening to your message so it cant have too many big complicated words nor be spoken too fast. The voice must be nice to listen to and the words spoken clearly (pronunciation) Utilize Special Effects Extra sounds can be used to help imagination But people are listening for pleasure, be careful with distracting, confusing, harsh, scratchy and annoying sounds

Theater of the Mind Use concepts and words that create imagery People enjoy to be challenged to see new things or think new ways BUT Don’t go too far, get too complicated Action & Interaction Effective radio encourages the audience to take action, go somewhere or do something Invite the listener to a location to interact with the station (grand opening, community event…)

RADIO ADVERT EXAMPLES BROADCAST

ACTIVITY 1: RADIO COMMERCIALS In groups of 2-4, use the internet to listen to some radio broadcasting messages, commercials and advertisements (audio not video). Take down some notes and think about the basic rules and strategies discussed before. On a piece of paper, you are going to create your own radio commercial for a specific product and a target market

ACTIVITY 2: THINK-PAIR-SHARE In groups of two I want you to take turns talking about your radio advertisement. Each person will introduce their ad and receive comments from the other person about their ad. The point is to improve your commercial through feedback from your peers. Try to understand other peoples opinions on advertising in order to… Get Attention Give Information Motivate a Purchase Generate Sales

ASSIGNMENT: BROADCASTING ADVERT After you are going to submit for marks your work done in creating the script for your radio advert. You need to hand in: 1. Your original script 2. The changes made to your script through peer review 3. A final script

ASSIGNMENT: BROADCASTING ADVERT Evaluation 50 marks will be based on the thought and effort put into making your script (original, changes and final) 25 marks will be based on your attempt to follow the 4 basic rules discussed 25 marks will be based on your attempt to follow the 4 radio strategies discussed

1.WHAT DO YOU FIND HARD ABOUT MAKING A RADIO COMMERCIAL 2.WOULD YOU PREFER TO HAVE A RADIO OR PRINT AD FOR YOUR BUSINESS? 3.WHAT DO YOU THINK IS THE MOST IMPORTANT OR BEST PART OF A RADIO COMMERCIAL? OR WHAT SHOULDN’T A RADIO COMMERCIAL DO? EXIT SLIP

YOU CAN FIND MY NOTES AT UBC BLOGS UNDER MY NAME: MR VATOUGIOS CLASS NOTES