© Juta and Company Ltd, 2012 1Cultural Tourism Chapter 12: The cultural tourist and the consumption of tourist experiences Introduction The tourist – Becoming.

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© Juta and Company Ltd, Cultural Tourism Chapter 12: The cultural tourist and the consumption of tourist experiences Introduction The tourist – Becoming a tourist: ‘the rite of passage’ or ‘the sacred pilgrimage’ – Tourist profile characteristics

© Juta and Company Ltd, Cultural Tourism

© Juta and Company Ltd, Cultural Tourism

© Juta and Company Ltd, Cultural Tourism

© Juta and Company Ltd, Cultural Tourism

© Juta and Company Ltd, Cultural Tourism The cultural tourist – The typology of cultural tourists by McKercher and Du Cros (2002) – The tourist of the future: the ‘authentic’ tourist

© Juta and Company Ltd, Cultural Tourism The ATLAS survey: characteristics of cultural tourists – Demographic profile characteristics of cultural tourists – Behavioural characteristics of cultural tourists

© Juta and Company Ltd, Cultural Tourism The nature of consumption of tourist experiences in cultural tourism – The Excite experience – The standardised tourist experience – The authentic tourist experience

© Juta and Company Ltd, Cultural Tourism Tourist consumption of cultural experiences/products in South Africa – Consumption of South African cultural experiences by domestic tourists – Consumption of South African cultural experiences by international tourists

© Juta and Company Ltd, Cultural Tourism The authenticity of cultural tourism experiences – MacCannell’s ‘staged authenticity’ – Cohen’s ‘emergent authenticity’ – Wang’s existential authenticity Summary