SUNDAY SUNFLOWER OIL Aswathy S R Bhavya Ramdas Darshana Raghu Harikrishnan Nair Shiji P Vimmy Vijayan.

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Presentation transcript:

SUNDAY SUNFLOWER OIL Aswathy S R Bhavya Ramdas Darshana Raghu Harikrishnan Nair Shiji P Vimmy Vijayan

TAGLINE “LET YOUR HEART RELAX WITH SUNDAY”

SUNDAY SUNFLOWER OIL India is the 4 th largest edible oil consuming economy. Major markets for sunflower oil category.

Properties of sunflower oil Vitamin A, D, E Non saturated fatty acids Chefs recommend this oil for “Light in taste, frying performance and health benefits” Active anti-oxidants Cancer curing

WHY SUNDAY SUNFLOWER OIL!!! Oil extracted from handpicked best sunflower seeds. Refined thoroughly ensuring water like clarity. Superior taste and aroma Packed in hygienically controlled environment maintaining the freshness of the oil. Right quantity of anti-oxidants ensuring longer shelf-life. Has a high smoke point resulting less absorption of oil in the food. Consistent product quality.

Focus Market : Kochi Retail outlet base : Reach : outlets Market share : 18% Price – Rs 65/- per litre Distributors – 5 Pack focus – One & Five ltr

PROMOTION AND VISIBILITY Television advertisements is highly effective Promotional events on the point of sale. Free cookbooks with five liter pack Use “Google Merchant Centre- Google base” for promotion. Tie-up with Local Chamber of Commerce, Rotary Club and organize seminars. Make a website and also introduce cook along shows. Assured gifts through scratch cards

Target customers Sunday sunflower oil target busy and health conscious cooking oil consumers Wives of professionals who concentrates on their husbands health. Mothers Diet conscious new generation kids Senior citizens

PRICING