1 Copyright © Serena Software 2015 Deploy it Right, Real Time, Every Time 2013 Presenter Name Serena Deployment Automation

2 Introductions What we heard you say…. Industry Benchmarks Serena General Overview Serena Deployment Automation Demo Wrap Up and Summary Next Steps. Agenda

3 What we hear from clients…“failed deployments” Some Manual Processes – Post Build Process through Test and Prod is manual, causes the need for more manpower and increases the chance of errors. – Some Dev teams have little process Increasing Workload – Increased contracts, increased demand, increased requests, and increased deployments, shifting from Quarterly to Monthly to Weekly to Daily Numerous Handoffs – REWORK IS BIG, sometimes wrong build gets released – Prone to Errors, Increased Complexity, more fixes more frequently Limited Reporting – Audit Exposure, difficult to extract data and reports. – Lack of Visibility, multiple contracts/contractors/silos etc. ALL LEAD TO FAILED DEPLOYMENTS

4 IT Needs to Move Fast

5 Loss of $440M in 30 Minutes 4 Million Erroneous Transactions Deployed untested software due to human error But When It Goes Wrong... IT can go Spectacularly Wrong

6 Need to drive competitive advantage and respond to market needs with minimal risk and maintain compliance Agile practices have increased the speed of engineering delivery to match business cadence Compliance and risk mitigation while maintaining system stability and availability matter most BUSINESS DEVELOPMENT OPERATIONS Conflicting Priorities with Dev and Ops Move FastWithout Breaking Things

7 High Performers Are More Agile (Move Fast) 30x8,000x more frequent deployments faster lead times than their peers Source: Puppet Labs 2013 State Of DevOps:

8 High Performers Are More Reliable (Without Breaking Things) 2x12x the change success rate faster mean time to recover (MTTR) Source: Puppet Labs 2013 State Of DevOps:

9 High Performers Win In The Marketplace 2x50% more likely to exceed profitability, market share & productivity goals higher market capitalization growth over 3 years* Source: Puppet Labs 2014 State Of DevOps

10 How organizations achieve high performance Source: Puppet Labs 2013 State Of DevOps:

11 Move Fast Without Breaking Things HRLEs Highly Regulated Large Enterprises Speed without risk End-to-end Practitioner specific Collaboration enabled Enterprise scaled Supporting all Enterprise methodologies Enterprise technologies Enterprise platforms

12 Who Has Chosen Serena? The most advanced, complex and rigorous environments in the world Healthcare Financial Industrial Government Retail Tech/Telco Highly Regulated Large Enterprises More methodologies More technologies More platforms More complexity More dependencies More geographies More consequences

13 Serena products align to your business processes Process enforcement, orchestration and visibility Serena Business Manager (SBM) Serena Request Center (SRC) Deployment and configuration automation Serena Deployment Automation (SDA) Application Development Dimensions RM (RM) Dimensions CM (CM) PVCS/Version Manager (PVCS) ChangeMan ZMF (ZMF) StarTool FDM (FDM) Quality and Release Management Serena Release Control (RLC) Comparex (CPX) ChangeMan ERO (ERO) IT Operations and Change Management Serena Service Manager (SSM) StarTool DA (DA) StarTool IOO (IOO) ChangeMan SSM (SSM) DevelopmentOperations Operate & Service Business QA Request & Define Develop 4 Core Product Areas

14 Introducing Serena Deployment Automation

15 Why Serena Deployment Automation? Throughput Productivity Velocity Traceability Serena Confidential Flexibility Quality Predictability Repeatability

16 Automated Deployments DevelopmentOperations Operate & Service Business QA Request & Define Develop Customer Issue Manual deployments require expensive SMEs, have a lack of repeatability and long deployment times. Serena Answer Automate application deployments, introduce repeatable processes and reduce deployment times through SDA Desired Outcome Reduce the build-to-deploy/test cycle time for each quality gate Serena Deployment Automation

17 Environment Aware Modelled Deployment DevelopmentOperations Operate & Service Business QA Request & Define Develop Customer Issue Manual environment configurations are error-prone, costly and not repeatable, introducing RISKS to the business as applications are not tested successfully. How Serena Helps Model defined application configuration allows deployments to be defined and deployed multiple environments in a consistent manner. Desired Outcome Rapidly stand up and tear-down production-like application environments Serena Deployment Automation

18 Real-time Feedback on Deployments DevelopmentOperations Operate & Service Business QA Request & Define Develop Customer Issue Lack of visibility and status reporting constrains customers ability to react to a deployment issues Serena Value Real-time feedback on all application deployment tasks, notification on issues, failures and delays enabling action to be taken as soon as a problem occurs Desired Outcome Reduce the time to resolve production failures after a deployment Serena Deployment Automation

19 Serena Deployment Automation Version 6 Introducing Serena Deployment Automation V6 NEW UI and Mobile Apps Wizard-driven Role centric Approve, get status and deploy on the go NEW Application Deployment Pipelines Manage and automate deployment pipelines Enforce environment sequencing and auto promote Full stack automation Continued Enterprise Resiliency Enhance security mode Complete end-to-end traceability of all operations “Zero touch” Agent – Server communication

20 Mobile App and New UI Key Capabilities Wizard-driven, role centric capabilities simplify setup, configuration and deployments Role based design patterns reduce user interface noise for all user types Approve, get status and deploy on the go via Android and iPhone Benefits Easier, faster and more secure way to manage deployment automation Improved quality and security. Ensuring the right person is deploying the right process to the right environment. Mobile support enables rapid response and feedback, resulting in better quality and reduced cycle times.

21 Create, Manage and Automate Deployment Pipelines Key Capabilities Create, manage and automate deployment pipelines Enforce environment sequencing and auto promote Full stack automation with new plug-ins: Chef, Puppet, Jenkins workflow Docker, Bamboo, Openstack and more Benefits Improves quality with a single repeatable deployment process Reduces cycle time by automating the entire deployment pipeline Provides end-to-end traceability for compliance and audit

22 Enterprise Security, Performance and Scalability Key Capabilities Enhanced security mode Complete end-to-end traceability of all operations Network, file and server performance enhancements Server and pipeline replication for air-gap systems “Zero touch” Agent – Server communication Benefits Reduces errors associated with unauthorized changes. Provides complete traceability for audit and compliance Reduces network, file and server resource usage up to a factor of 50 Scale automation across entire enterprise

23 DEMONSTRATION Serena Deployment Automation 23

24 Summary & Next Steps 3 Things…

25 Summary & Next Steps 1. How we do it: Moves artifacts, applications, configurations, and data through the application lifecycle Provides visibility to deployment pipeline Supports quality gates and approvals Integrates with existing toolchains and deployment scripts Provides enterprise security and scalability 2. How we do it better: Drag and drop process editor for ease of implementation Graphical modeling of pipeline views provides easy visibility into deployment pipeline Mobile UI to manage deployments from anywhere Sequenced cross-application component deployments enables you to selectively deploy the way you want Separation of duties supports corporate governance standards “Best of Breed” partnerships ensures tighter integration with your toolchain

26 Summary & Next Steps 3. Why Serena: Serena with over 34 years of experience and customer success, $200 Million per year business Deployment Automation has been developed for the largest enterprises in the world. Omega Customer Service Award 8 Years straight, 93% customer retention Video testimonials – YouTube or via serena.com Go to Serena.com – Products – Deployment Automation You are using Serena today.

27 What are the next steps? Summary & Next Steps

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