Korea Wine Challenge Office Tel: Fax: Website: Korea Wine Challenge 2011 Best Selection For Korean Palate Introducing Great Wine To The Korean Public

CONTENTS 1. The development of KWC 2. KWC judgment process 3. KWC Special Edition of 『 Wine Review 』 4. Free Advertisement in 『 Wine Review 』 1) Trophy – once, 1 page 2) Gold – once, 1/2 page 3) Silver/Bronze – once, 1/4 page 5. Articles 1) Wine Review 2) Wine an’ City 6. Events 1) SWSEXPO(Seoul International Wines & Spirits Expo) – KWC Special Tasting 2) Busan International Wines & Spirits Show - KWC Special Tasting 3) Special Tasting & Sales Promotion at Tour du Vin (Wine Shop & Bar) 7. Online 1) KWC Official Website 2) KWC Blog 3) KWC Monthly Newsletter 8. Calendar Production

1. The development of KWC Korea Wine Challenge is one and only wine competition in Korea, that has started since KWC takes place in order to select best wine for Korean palate and to introduce great wine to the Korean public. KWC has shown notable progress for last 6 years. In spite of an economic downturn, 784 and 729 wines entered KWC in each 2009 and KWC 2011 will be expected to be shown a great development. [ Korea Wine Challenge Growth Rate ] [ KWC 2011 Medals ]

2. KWC judgment process [ KWC juries are tasting participated wines ] [ KWC judgment sheet ] [ The wines are veiled for fair judgment of KWC ]

3. KWC Special Edition of Wine Review 3. KWC Special Edition of 『 Wine Review 』 A yearly published KWC special edition of is filled with all awarded wines categorized by several themes as well as every single detail of the KWC event. 1) Trophy

2) Gold 3) Silver

4) Bronze 5) Seal of Approval

4. Free Advertisement in Wine Review 4. Free Advertisement in 『 Wine Review 』 A free advertisement to be published in is made available to award winners on the following terms. 1) Trophy – once, 1 page [ KWC 2010 Best Chilean cabernet sauvignon ] [ KWC 2010 Best Australian red wine ]

2) Gold – once, 1/2 page 3) Silver/Bronze – once, 1/4 page

5. Articles 1) Wine Review There is more than 2 pages of fixed editorials about KWC winners in every month. [ Who are the Trophies? ] [ Interview with the Korean importers of Trophies ]

[ The Collection of Non- Imported Wines ]

2) Wine an’ City The is two years old sister magazine of covering major interests of high-end class such as wine, gourmet, and travel for the general public to read more easily. [ Interview with Winery Directors of Trophies ]

[ KWC Summer Wines ] [ Holidays with KWC wines ]

6. Event There are many opportunities for the awarded wines to meet with the public as we hold several tasting events as well as joining BIWS(Busan International Wines & Spirits Show) and SWSEXPO, the biggest wines and spirits exposition in Korea. 1) SWSEXPO (Seoul International Wines & Spirits Expo) – KWC special tasting

3) Special Tasting & Sales Promotion at 2) Busan International Wines & Spirits Show, KWC Tasting

7. Online The Korea Wine Challenge website makes it easy to look through the medalists and a monthly newsletter which is sent to importers and major press gives updated information on KWC. 1) KWC Official Website 2) Blog [ Updated KWC News ]

3) KWC Monthly Newsletter [ KWC Newsletter – April, 2010 ]

8. Calendar Production A calendar consisting of the label images of awarded wines is produced every year and delivered to prestigious hotels, bars & restaurants, importers and the public. [ A Desk Calendar ] [ KWC 2011 Calendar Inside Layout ]