SECONDARY DATA SOURCES Universal McCann and AOL Report on Smartphone usage.

Slides:



Advertisements
Similar presentations
Market research THE TIMES 100.
Advertisements

MARKETING RESEARCH Ing. Katarína Kleinová Department of marketing.
Market Research Ms. Roberts 10/12. Definition: The process of obtaining the information needed to make sound marketing decisions.
Value and Optimisation in Multichannel Retailing Quantitative Research Report August 2010.
Driving customer engagement through mobile. The growth of mobile Most smartphone users now check their phones 150 times a day Source: KPCB Internet Trends.
BOOMERS, MEDIA MOMS, AND POLARIZED CONSUMERS. 2 BABY BOOMERS THE MOST VALUABLE GENERATION BABY BOOMERS THE MOST VALUABLE GENERATION #C360.
Agenda Introduction/Motivation Research Design Secondary Data Results/Analysis Recommendations Questions.
Mobilising Applications to: Neil Burton UK & Europe Business Development Manager Improve Commerce, Automate Processes & Provide Access to Information Thursday.
Acquiring goods and services via the Internet : Consumer shopping perceptions Acquiring goods and services via the Internet : Consumer shopping perceptions.
Understanding students online IAB and The Student Room Research April 2011.
Managing Marketing Information to Gain Customer Insights
The Market Research Process
Financed bySupported byImplemented in cooperation with Financed bySupported byImplemented in cooperation with Market research with limited resources 1Day,
Bowie Lung Section 007.  Innovation of Technology  User-friendly, save time and expenses  A powerful tools for communicating effectively  Social media.
Rapid Mobile Development Enterprises are having a tough time keeping up with the demand for mobile apps. With these growing demands, businesses are expecting.
Ali Al Saqqa General Manager, MEA Your MOBILE Strategy!
How America Shops & Spends 2014
 Market Research Presented by: Dallas Hamilton, Alex Titus, Ian Horne, Lukas Weber, and Shahya Khodadadeh.
The Market Research Process
Chapter 33 Conducting Marketing Research. The Marketing Research Process 1. Define the Problem 2. Obtaining Data 3. Analyze Data 4. Rec. Solutions 5.
The European Trade Association of the digital and interactive marketing industry representing the National trade associations and Corporate members European.
Introduction to Mobile Computing CSE 390 Fall 2010.
Jenny Hong Jiang, Joseph Nayquonabe, Nicole Newville, Palka Sharma, Ning Yu.
Source: Mobile Marketing Association What You Need to Know About Mobile Marketing Mobile Spending to Reach $2.16 Billion in 2010 The Mobile Marketing Association.
Mobile Reshapes the Marketing World Professor Chip Besio Cox School of Business.
The Growing Library eBook Culture Amy Pawlowski Cleveland Public Library.
State of Digital in Nigeria E-commerce Terragon Quarter 1.
Medicare Claims Dashboard Application Overview. THE CHALLENGE The challenge being put forth is to develop an online dashboard for researchers or other.
1 Communication with users Norway Anne Skranefjell, Statistics Norway.
Marketing Research Process Chapter 29. What factors influence restaurants to add low fat menu items? How can they determine success of items? Journal.
Market Research The key to the customers wallet …..
Chapter 6: Getting the Marketing Information We Need.
1 1 I:401098\ \Pres\Pan European Deck 2004 EIAA European Media Consumption Study II Pan-European Results October 04 EIAA European Media Consumption.
Managing Marketing Information to Gain Customer Insights
Describe the use of technology in the marketing-information management function.
SURVEY RESEARCH AND TYPES OF INFORMATION GATHERED.
Advanced topics in touchdevelop touchdevelop vs. apps with Visual Studio comparison Disclaimer: This document is provided “as-is”. Information and views.
Managing Marketing Information to Gain Customer Insights Chapter: 4.
Marketing Research Approaches. Research Approaches Observational Research Ethnographic Research Survey Research Experimental Research.
| | Top 4 Benefits of Hybrid Mobile Apps.
Does my business need a mobile App?. In today's world of rapidly changing technology, we see in the information age that computers and websites were once.
Hype or The Real Deal? Eric Leiserson Mobile Billing and Payment: Utility Benchmarking and Latest Consumer Trends Utility Payment Conference.
What is Marketing Research?. Marketing Research The process of getting the marketing information needed for determining what customers want.
Chapter 4- slide 1 Copyright © 2012 Pearson Education. Chapter Four Managing Marketing Information to Gain Customer Insights.
Marketing Research Chapter 29. The Marketing Research Process The five steps that a business follows when conducting marketing research are: Defining.
New Media Class Period 2. Google Voice Google Voice is a service that gives you one number for.
Unit 2: Collecting Data & Survey Design The work of statisticians is highly valued as they provide everything needed by those coming from different background.
Chapter 4- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Four Managing Marketing Information to Gain Customer Insights.
(555) Affordable Mobile Site Design & Mobile Marketing Solutions! Local Internet Marketing - For Local Businesses.
PC Community March What you need: Google Account Web Camera Microphone and Speakers Google+ Hangout.
Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.
CONNECTED: The internet is a part of everyone’s life Mitch Harrison EDTC 5103.
Group 2 Dung Nguyen Linh Nguyen Anh Nguyen Dung Tran Katarina Djakovic Devin Dorman.
Tom Lump Lake County Fair Kara Moon Porter County Fair.
NEEDS ASSESSMET Primary Data for Needs Assessment.
1 Market research. 2 Market research is the process of gathering and interpreting data about customers and competitors within a firm’s target market.
UNO Earl K. Long Library Library Needs of On-Campus Undergraduate Students Esteban Sotomayor.
Welcome to the World of Smartphone APPS!!. “By Mobile Analytics Firm FLURRY”
Impact Of Online Advertising On Consumer Behaviour By Thatipalli Sagar 10cqcma108 Under The Guidance Of Dr. Maruthi Ram. R.
Aggregated Research. Mobile Services Usage per Age Group, US Source: Pew Research Center's Internet & American Life Project, April 2010 Key findings 57%
Mobile Wallet & Its Usage
Customer Insights Group 3 - Cell Phone
Physical activities and activity tracker
GOcONQR & Forest Krystal Gehrke CIS 145.
Market Research Unit 3 P3.
The Impact of Online Booking Systems
Automated Notifications
Managing Marketing Information to Gain Customer Insights
Google Hangouts Google Hangouts is a instant messaging service. Hangouts supports text, voice and video conversations, and is cross-platform on the.
Digital Shopping Report
Presentation transcript:

SECONDARY DATA SOURCES Universal McCann and AOL Report on Smartphone usage

SECONDARY DATA SOURCES Source: Universal McCann and AOL Report

SECONDARY DATA SOURCES Source: Universal McCann and AOL Report

SECONDARY DATA SOURCES Mobile Phone penetration Internet penetration Gen Y (18-24) 85%87% Gen X (25-44) 82%83% Younger Boomers (45-54) 80%65% Older Boomers (55-64) 79%65% Insight Express: Mobile Research on Research

FOCUS GROUPS Purpose: Smartphone usage Consumer preferences for a Caribou Coffee application Size: 5 respondents Criterion: Currently use a smartphone and are familiar with application downloads 3 iPhone 1 Palm Pre1 Google Platforms

FOCUS GROUPS Results Multiple application downloads: FREE Spend maximum time using the internet Learn about apps via friends or ads Convenience of using mobile web, from 2-5 hours a day Caribou Coffee specifics: location, store hours, order via phone, review menu items, pay in advance, incentives/ deals

SURVEY Electronic survey via –Time constraints – Perceived greater response due to easier accessibility – Easier to interpret results Sampling procedure – ed to 65 friends/ co-workers → 82% response rate –CONVENIENCE Sampling NOTE: It is assumed that the sample is representative of the entire population

SURVEY QUESTIONNAIRE

Challenges: Non responders: 18% - But we had 53 respondents in four days Pre-test survey if time permitted Assumption of sample size representative of population – Preferences and attitudes limited to local population