PASSION POINTS SPORTS. THE SPORTS SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 ACTIVE ENTHUSIASTS 41% MARKET SIZE% OF GB POP SPORTING SPECTATORS.

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Presentation transcript:

PASSION POINTS SPORTS

THE SPORTS SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 ACTIVE ENTHUSIASTS 41% MARKET SIZE% OF GB POP SPORTING SPECTATORS 21.3m Magazines/ Newspaper: topics of interest – sport Internet: regularly visit sites on sport Radio: specially choose to listen to sport TV: I usually watch sports coverage/news Word of mouth: a large amount of knowledge - sport Paid to attend a sports event Gym: visit more than once a week Exercise/Sport: more than 4 hours a week Sports Club: Belong to and visit regularly

DEMOGRAPHIC PROFILE Base: All Adults 15+ Source: GB TGI 2015

MEDIA CONSUMPTION Newspapers Magazines Television Outdoor Media Radio Base: All Adults 15+ Source: GB TGI 2015

TOP MAGAZINES – BY INDEX ACTIVE ENTHUSIASTS SPORTING SPECTATORS Triathlon225 2.Golf Monthly212 3.Todays Golfer211 4.Golf World207 5.Trout & Salmon198 6.The Field194 7.Runner’s World193 8.Mixmag191 9.Match Men’s Fitness187 1.FourFourTwo225 2.Golf Monthly Triathlon207 4.Golf World204 5.Match201 6.Todays Golfer198 7.SuperBike192 8.Autosport187 9.Mixmag The Field 184 Base: All Adults 15+ Source: GB TGI 2015

ADVERTISING CATEGORIES 21% more likely to make a purchase online once a week or more 28% more likely to upgrade their mobile phone every 12 months Source: GB TGI 2015 Active Enthusiasts are… 30% more likely to buy a vehicle in the next 12 months