Postwar American Dream widespread postwar affluence widespread postwar affluence Democratization through shared abundance (Cohen) Democratization through.

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Presentation transcript:

Postwar American Dream widespread postwar affluence widespread postwar affluence Democratization through shared abundance (Cohen) Democratization through shared abundance (Cohen) by 1953, average US family enjoyed twice as much real income as in the 1920s by 1953, average US family enjoyed twice as much real income as in the 1920s

Levittown circa 1950

Dan Ryan Expressway, Chicao

Hillsdale Shopping Mall, San Mateo, California circa 1960 A Consumers’ Republic

Watch clip from In the Suburbs (1957 promotional film for Redbook magazine)

Consequences of superhighway development for urban, ethnic neighborhoods

FHA, Redlining, and Covenants

Civil Rights Movement and Postwar Racial Conflict

1959 Kitchen Debate

Consumer Credit First credit card in 1950; AmEx follows in 1958 installment buying, home mortgages, and auto loans raised Americans’ total private indebtedness in the 1950s from $73 billion to $196 billion

IN THE SUBURBS (1957) IN THE SUBURBS (1957)

Market segmentation exacerbated social inequality

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