COMMERCIAL HORTICULTURE AGRICULTURAL AND MARKETING PROGRAM (CHAMP) Presenter: Nisar Ahmad Omari; Extension Regional Coordinator Ehsanullah Safi; Marketing Specialist COMMERCIAL HORTICULTURE AGRICULTURAL AND MARKETING PROGRAM (CHAMP) Presenter: Nisar Ahmad Omari; Extension Regional Coordinator Ehsanullah Safi; Marketing Specialist

Objective: To increase farmers’ incomes by assisting them to up-grade from annual crops to perennial horticultural crops. Program Live: 4 Years (February 2010-January 2014) 2 SN RegionProvinces 1South WestKandahar,Helmand,Zabul and Urozgan 2South EastPaktya, Paktyka and Khost. 3South CentralGhazni,Wardak and Logar 4CentralKabul,Parwan and Bamyan 5EasternLaghman, Nangarhar and Kunar Program Target Areas:

3 Program Components: 1- New Orchard Establishment 2 - Vineyard Trellising 3- Export Marketing CHAMP Targeted Area

4 Targeted Area/Ha ActivitiesNumber of OrchardTargeted area/Ha New Orchards19,6637,865 Trellising6,6501,330

5 Achievement to Date Area/Ha ActivitiesNumber of OrchardTargeted area/Ha New Orchards4,2101,226 Trellising Trained 11,578 farmers on improve horticulture techniques 2.Trained 540 farmers on trellis installation and management

6 Marketing Program Activities in 2010 and Expending/introducing Cold chain system (Installing pre-cooling for export) 2.Chilled Grape, Apricot, Pomegranate and Apple Exported (via Reefer Container) 3.Afghan Trade Office Established in New Delhi (India) and Dubai 4.Training on Improved apricots sulfur drying and Raisin Solar drying methods 5. Commercial Mission to India, Hong Kong, Germany and Dubai 6.Supporting Women group on raisin quality 7.Construction of apples cool rooms (for off seasonal sales)

7 Reefer Shipment of Grapes from Kabul to New Delhi with 0% damage sold $3.5kg: Comparison of Costs and returns of (per MT) Grapes export to targeted markets Activities Grapes from Shamali Kabul Open Truck to Pakistan Reefer Container to India Total cost $ $2, Sales revenue $1, $3, Sales commission agent fee $67.20 $ Total gross profit $ $1, Profit in Percentage 13% 57%

8 Wardak Apricot Shipment to New Delhi sold $7kg: Comparison of Costs and returns of (per MT) Fresh Apricots exports to targeted markets Activities Apricots from Wardak Shipment to Pakistan Shipment to India Total cost $ $3, Sales revenue $1, $6, Sales commission agent fee $60.00 $ Total gross profit $ $2, Profit in Percentage 18% 60%

9 Reefer Shipment of Apples : 1.First chilled apples export by refrigerated container from Afghanistan to India. 2.Apples reached with only 2% damage 3.Sales up to 1.5 $/kg Construction of cool rooms in Wardak: 1.Two local cool rooms constructed professionally, 8000 USD 2.Farmers stored 20 metric tons of apples in each cool rooms in The stored apples will be sold during off-season 4.Expected sales during the off-season will be for 2$ /kg, current sales price is 1.3 $ / kg

10 Improved method of apricots sulfur drying: 1. Request for this training by farmers and DAILs 2. Almost 800 farmers trained in Wardak & Logar Provinces 3.Traditional dried apricots sales locally &0.5kg 4.Sulfur dried apricot sales locally $1.5 $/kg Solar drier: 1.Educated 35 male farmers on solar drying methods 2.Educated 58 female farmers on improved raisin drying methods

11 Trade offices in New Delhi and Dubai : Objectives: 1.To solve the problems among Afghan & Indian buyers/agents 2.To expand the reach of afghan fruits to multi-buyers 3.To enable Afghans control their fruits in these markets. 4.To collect updated market information for Afghan merchants Export without trade offices involvementExport with Trade offices involvement No Idea about fruits quality at the market stageOversight of the fruit quality at the market stage No contract between exporter and buyercontract document for different shipments No presence at the sales and auction timepresence at the sales and auction time all shipments goes to only one single commission agent trade office can explore different buyers for the same shipments traders are not available to see the real sales record proper file with supporting documents and records will be provided to the exporters cannot claim on the buyers in case of any dispute or legal issue can claim on the buyer in case of any dispute or legal issues payments take palace in long timetrade office can facilitate on time payments

12 Sorting and Grading

13 Lessons learned and Challenges: 1.Limited availability of cold chain transport 2.Quality packaging to meet market expectations 3.Trade credit has to be expanded 4.Global GAP must be implemented for Europe Market 5.Product quality improvement programs must be expanded 6.Controlled atmosphere storage capacity must be increased 7.Security is major constraint Opportunities: 1.Funds available supporting the challenges ahead 2.High quantity of fruit production during season 3.Large domestic market requirement in off seasonal time 4.Afghan Trade offices for support of Afghan fruit export and Marketing 5.Familiarity of the Afghan merchants with the cold chain system

14 Thank you Any questions?