ity holic Mission 3rd

Step 1 The korean market

Business competitor

Linkedin-network site for professional workers, most members age between who joined over the world Linknow-it’s korea linkedin. Providing services such as establish business contacts, recruit information. So it go viral Whosline-published by credit rating institution so provding korean company information that high quality info

Business Consumer’s awareness for business SNS

korea, japan- not famous, they usually don’t use social networking for business USA- very familiar for consumer and company so they use it many ways

Technology market Smart phone penetration

Korea smart phone penetration is 73.0% that second rank. Japan smart phone penetration about 40% japanes commonly use feature phone instead smart phone USA smart phone penetration more 50%.

Technology market Internet speed

Korea internet speed world best Japan internet speed position second rank USA internet speed so so

Technology market Mobile app store

Japan have 44.4% possession total app store what related to line apps. Korea have 59.1% possession total app store what related to kakao apps.

consumers Korea-very trendy, share the experience about what they used Japan-required high quality for goods, absolute belief on japanese brand USA-purchasing power is good

Why should city holic need to adapt the marketing strategy to the korean market First: korea mobile app store affected by related kakao apps. Second: business SNS is not well-known in korea Third: korea consumer very sensitive trend and shared experience, knowledge.

step2 Marketing ideas

Make the invitation function. What they need is invitation function through the app that a lot of people using for instance, Kakao talk or Facebook. People did not know about the Cityholic use the app through the invitation function.

Use the 'Plusfriend' of Kakao talk. The most of Korean use Kakao talk so 'Plusfriend' of Kakao talk is a good way. They can charge the 'choco'(money in Kakao), or give the free emoticons for Plusfriend's friends.

Create emoticons. Cityholic have the chat function, but users can not use emoticons. It would be useful to show friendliness to social networking. Hold a contest and Through a vote, make the emoticon. By selling emoticons, satisfy counsumers' nees, advertise Cityholic, and get profit through sales to the emoticon.

Capture teenagers. Remember called to Korean Linkedin were able to succeed by used businees cards for 20s to 30s. Everyone in Cityholic formed a group and active freely, Citiholic can succeed for 10s to 30s.

work with personal media Personal media is so naturally in korea. And many young people watching the broadcating in afreeca tv. so we can work with very popular BJ and city holic provide the chance for project what they really need to with people who watching the broadcasting. Therefore we can advertise by the broadcasting.