COMMUNICATING AND MARKETING ONLINE: THE FUTURE PROSPECTS By Scott Duffy

CONTENT Introduction Introduction The Growth Of Online Marketing The Growth Of Online Marketing Research of business use of E-marketing Research of business use of E-marketing AIDA Model AIDA Model Competition Online Competition Online My Survey My Survey Conclusion Conclusion Bibliography Bibliography

INTRODUCTION In Ireland online marketing has become an essential part of business’s plans for marketing while ‘’One in five marketers currently spend 50% or more of their budgets online’’ (O’Toole, 2012) showing that business’s in Ireland are putting more time and money into their online communicating and marketing. This shows how the online marketing is the future of business marketing and communication. In Ireland online marketing has become an essential part of business’s plans for marketing while ‘’One in five marketers currently spend 50% or more of their budgets online’’ (O’Toole, 2012) showing that business’s in Ireland are putting more time and money into their online communicating and marketing. This shows how the online marketing is the future of business marketing and communication.

GROWTH OF ONLINE MARKETING Most Irish businesses are interacting online through social media websites with over 70% of Irish businesses having Facebook sites to 61% for Twitter and Link-In and 42% have their own YouTube channels showing social media is a huge part of marketing in the future with those number only increasing over time. While these social media sites such as Facebook is a great way to communicate with their customers as 51% of consumers go on social media to talk about the product/service for either praise, complaints, Enquiries or for seeking offers and promotions. Most Irish businesses are interacting online through social media websites with over 70% of Irish businesses having Facebook sites to 61% for Twitter and Link-In and 42% have their own YouTube channels showing social media is a huge part of marketing in the future with those number only increasing over time. While these social media sites such as Facebook is a great way to communicate with their customers as 51% of consumers go on social media to talk about the product/service for either praise, complaints, Enquiries or for seeking offers and promotions.

RESEARCH OF BUSINESS’ USE OF E-MARKETING huge opportunities for companies to expand their market online huge opportunities for companies to expand their market online All other media types have taken an average decline due to the rise in online marketing, with many business sectors concentrating most of their budget on digital marketing All other media types have taken an average decline due to the rise in online marketing, with many business sectors concentrating most of their budget on digital marketing the number of smart phones, laptops and tablets it is transforming people’s media habits the number of smart phones, laptops and tablets it is transforming people’s media habits end of the current year the Irish smart phone average will have jumped from 49% to 71%, and keep increasing the following year end of the current year the Irish smart phone average will have jumped from 49% to 71%, and keep increasing the following year

AIDA MODEL A lot of entrepreneurs are using the AIDA model for their E-marketing which concludes of Attention, Interest, Desire and Action to come together and successfully bring in new customers by using the right advertising online. A lot of entrepreneurs are using the AIDA model for their E-marketing which concludes of Attention, Interest, Desire and Action to come together and successfully bring in new customers by using the right advertising online. A huge area of concern for E-marketing is your companies’ global reputation as it can have a huge factor in trust between the business and their customers. A huge area of concern for E-marketing is your companies’ global reputation as it can have a huge factor in trust between the business and their customers. This is why on websites most companies make it very obvious why they are qualified for that sector and show that they are reliable. This is why on websites most companies make it very obvious why they are qualified for that sector and show that they are reliable.

COMPETITION ONLINE E-marketing has to be done very carefully as it is a huge market and can be very easy to fail as many internet companies have gone out of business, in the e-business circles it is being taken with extreme caution. E-marketing has to be done very carefully as it is a huge market and can be very easy to fail as many internet companies have gone out of business, in the e-business circles it is being taken with extreme caution. a lot of competition between similar companies in the same sector when online, for example a company that is in Dublin and a company that is in London can compete with each other for customers a lot of competition between similar companies in the same sector when online, for example a company that is in Dublin and a company that is in London can compete with each other for customers

MY SURVEY I made a survey about marketing online and people use of the internet, I asked the Questions of how often people would be connected to the internet on an average day, do they notice the online adverts and do they think they work, when's the last time they made a purchase online and if they felt that online marketing has taken a further step forward and has been improving. I made a survey about marketing online and people use of the internet, I asked the Questions of how often people would be connected to the internet on an average day, do they notice the online adverts and do they think they work, when's the last time they made a purchase online and if they felt that online marketing has taken a further step forward and has been improving. I also asked through my survey if people have communicated with business through their social networking sites, especially compared to 5 years ago when very few business had there won social networking pages. I also asked through my survey if people have communicated with business through their social networking sites, especially compared to 5 years ago when very few business had there won social networking pages.

CONCLUSION Communicating and Marketing Online as a future prospect shows that the net has become a huge part of everyday lives and has huge opportunities for business that are looking to expand their target market. Communicating and Marketing Online as a future prospect shows that the net has become a huge part of everyday lives and has huge opportunities for business that are looking to expand their target market. Businesses in all sectors are starting to transfer more of their marketing budget to online resources. For Communicating and marketing strategies to work online the company must keep their E- business up-to-date and easy to use for all their target market. Businesses in all sectors are starting to transfer more of their marketing budget to online resources. For Communicating and marketing strategies to work online the company must keep their E- business up-to-date and easy to use for all their target market. A business can be a success or a failure due to their E-marketing as you are promoting to a huge market but your competition also rises as you are competing on the world wide web. A business can be a success or a failure due to their E-marketing as you are promoting to a huge market but your competition also rises as you are competing on the world wide web. The future of marketing is online using E-marketing tools and the percentage of business using social sites to communicate and promote their company to their customers is rising every year. Companies that are in the internet development sector are doing very well as so many business are starting to set up their own business and use sites for PPC campaigns to promote their online site. The future of marketing is online using E-marketing tools and the percentage of business using social sites to communicate and promote their company to their customers is rising every year. Companies that are in the internet development sector are doing very well as so many business are starting to set up their own business and use sites for PPC campaigns to promote their online site.

BIBLIOGRAPHY Aileen O’Toole (2012), State of the Net essential E-Business intelligence for Irish Managers Arnett, DC and Bridgewater’s (2002), Internet, Interaction and Implication for Marketing, Marketing Intelligence and Planning, Frederick E Webster Jr, (1992) the Changing Role in Marketing in the Corporation Palumbo, F. and Herbig, P. (1998). International Marketing Tool: the Internet, Industrial Management & Data Systems, Eightytwenty.com, Social Media Statistics in Ireland (2013) Amas.com, Digital Marketing,